[Report] The Four E's of Green Banking: Educate, Enable, Make it Easy -- and Be Earnest TOC

Overview
Primary Questions
Findings and Analysis
Methodology
Executive Summary
Key Recommendations
- Educate
- Enable
- Make It Easy
- Be Earnest
Green Banking Role Models
Green Banking: It' s a Jungle Out There
The Risks and Rewards of Green Marketing
Who' s Green, Who' s Not - And Who Could Be Swayed?
Why Greens Should Be Targeted
Don' t Neglect the Moderates
And Respect the Skeptics' Viewpoint
Green Banking: Where Should Institutions Start?
Appendix
Related Research
Companies Mentioned

Table of Figures

Figure 1: Definitions of Greens, Moderates, Skeptics
Figure 2: All Types of Bankers Agree - For Once
Figure 3: Green Concerns of Increasing Importance to Americans
Figure 4: Consumers Positively Affected by FI' s Environmental Activities
Figure 5: Greens Are Hotter on All Environmental Activities
Figure 6: Even among Greens, Many Still Need to Adopt Paperless
Figure 7: Greens Motivated by Impact on Earth vs. Moderates
Figure 8: Greens Have a Warm Relationship with their Banks
Figure 9: Greens, Moderates and Skeptics, by Gender
Figure 10: Likelihood to Own Financial Products by Type of Green Banker
Figure 11: Satisfaction with- and Reasons for Switching Banks by Type of Green Banker
Figure 12: Likelihood to Use Bill Pay and Mobile Banking Services by Type of Green Banker
Figure 13: Paper Statement Turnoff by Type of Green Banker
Figure 14: Greens Touch their FIs More Often, Typically through Less Costly Channels
Figure 15: Greens Enjoy Stickier Online Bill Payment Services
Figure 16: Top Green Motivator for Online Bill Viewing
Figure 17: Green Bankers Find Alerts "Extremely" Useful
Figure 18: Moderates Demand Discounts; Greens Desire Services
Figure 19: One in Five Skeptics Need to Be Banked
Figure 20: Many Skeptics Do Not Regularly Pay Any Bills Online
Figure 21: Green Credit Card Offerings
Figure 22: Top Paper Turnoff Motivators
Figure 23: Females Are More Motivated by Green Concerns
Figure 24: Consumers Most Want FIs to Set the Example behind the Curtain
Figure 25: Greens Have Fewer Financial Products than Moderates
Figure 26: What Motivates Skeptics to View More Bills Online
Figure 27: Consumers Are More Likely to Do Business with Environmental Leaders

The Four E's of Green Banking: Educate, Enable, Make it Easy -- and Be Earnest

Table of Contents

Table of Figures