Abstract
The Chinese market represents a vast opportunity for the mobile applications
and content sector, particularly with the forthcoming launch of 3G services
promising a new era for rich media cities beyond. This study offers an
invaluable insight into how this opportunity is unfolding, who is driving the
market, and examines the successful business models along with the adoption of
market entry strategies. In addition,it includes a structural break down of
the mobile value added sector, providing a thorough analysis and commentary of
the performance, strategy and the influence of new and established key players.
Key Questions Answered by this Report:
- How is the Chinese content and applications market performing and what is
it predicted to achieve over the next five years?
- Which types of applications & content work in China & how will they
develop ?
- What market entry strategies have been adopted by the successful players ?
- How have these players become established & what is their forward strategy
?
- What will be the impact of 3G and what doors might it open to new entrants
?
- How do players navigate through the regulations & government processes ?
- What is the preferred route to enter the Chinese applications & content
sector ?
- Where are the key markets in China ? How big are they & how will they
develop ?
- Who is driving the applications & content market ?
- Which business models have succeeded & how will these change under 3G ?
Main Benefits:
- A unique source of research, analysis and information for the mobile China
market including technologies, market characteristics & forecasts.
- Practical analysis of the emerging opportunities available to vendors and
operators.
- Unique insights: includes interviews with leading industry players who
have significant experience in the China Market.
- Benefit from fresh thinking and an intelligent market assessment from a
respected thought leader.
Report Analysis
- Invaluable Intelligence for strategy and market planners
concentrating on the Chinese mobile market-providing detailed market sizing,
forecasts until 2012, player analysis and positioning strategies.
- Expert Assessment offering real insight into the structure &
workings of the Chinese mobile value added sector.Researched by a Chinese
national who has over 15 years experience in international business in both
the UK and China .
- Essential Reference source for any player planning a successful
future in this high growth Chinese sector
- China Subscriber Rates Mobile phone & top 10 cities; 3G & top 10
cities; Mobile TV/Video; Mobile LBS
- China Revenues W-VAS -voice & data (& blended ARPU); 3G
market-voice & data; Mobile TV/Video; Mobile music 3G music; Mobile games/3G
games; SMS/MMS and 3G SMS/MMS; Mobile LBS
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