Abstract
Overview
This highly anticipated 4th edition of the mobile gambling report, provides a
vital analysis of the current and future status of the mobile gambling market.
Through interviews with key players in the mobile gambling sector it offers
both regional and UK forecast data on: service adoption; average wager; total
wager and gross win and discusses recent developments in the market for
mobile-delivered casino, lottery and betting services. The detailed study
also examines the implications of landmark legislation and regulatory
decisions (such as implementation of the UK Gambling Act, The US Unlawful
Internet Gambling Enforcement Act of 2006 and the EC' s examination of national
gambling monopolies). It also provides a series of strategic recommendations
for operators, service providers, vendors and regulators.
Key questions the report answers
- What mobile gambling services will be the most successful?
- What are the key hurdles to the successful deployment of mobile gambling
services?
- What are the key hurdles to the mass adoption of mobile gambling services?
- What key pieces of national and international legislation have impacted on
mobile gambling' s development?
- How is existing legislation likely to change in the short and medium term,
and what would the implications of such change be for mobile gambling?
- What levels of wager and gross win will be realised by mobile gambling
services?
- What are the demographics of mobile gambling users?
- What impact will new mobile payment methods have on mobile gambling usage
and adoption?
- What strategies should operators, broadcasters, service providers, vendors
and regulators implement to facilitate the successful deployment and adoption
of mobile gambling services?
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