Abstract
This final report in the mobile commerce series provides a thorough analysis
of the mobile ticketing & coupon market and offers practical forecast data on
user acceptance, transaction value and transactional traffic, for eight global
regions. The report investigates the major drivers and constraints for the
mobile ticketing & coupons market and through extensive in-depth interviews
with key players, this strategic research report provides all members of the
mobile ticketing & couponing chain with vital recommendations in order for
them to maximise revenues within this rapidly growing sector. This 142 page
analytical report not only offers a detailed look into the dominant
technologies, including barcodes and RFID & NFC, but also conducts an in-depth
investigation into a number of important applications and services within this
sector around the world.
Key Questions Answered by this Report
- What is the current and future market size for mobile ticketing & coupons ?
- What is the strategy for mobile network operators, ticketing / coupon Issuers & new entrants ?
- What are the main market drivers for mobile ticketing and coupons ?
- What are the key technologies that are being adopted for mobile ticketing and coupons ?
- Is the paper ticket dead ?
- Will NFC revolutionise the ticketing market ?
- Who will be the winners and losers in the mobile ticketing and coupon market ?
- Are retailers ready to adopt mobile coupons ?
Main Benefits:
- A unique source of research and analysis for the mobile ticketing & coupon
market including technologies, market characteristics and forecasts.
- Practical analysis of emerging opportunities for vendors & operators
- Unique insights: includes interviews with leading industry players who
have significant experience in the mobile ticketing & coupon market.
- Benefit from fresh thinking and an intelligent market assessment from a
respected thought leader.
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