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Home > Category > Telecom & IT >

[Report]

Mobile Ticketing & Coupons Strategies & Markets 2007-2011

Published: 2008/03
Contact 24 hrs/day
Description

Table of Contents
  • Glossary
  • Executive Summary
    • Introduction
      • Mobile Commerce Series
    • Sector Focus
      • Transport Operators Strategies & Markets
      • Sporting Event Owners Strategies & Markets
      • Entertainment & Event Organisers Strategies & Markets
      • Retailers Strategies & Markets
      • Handset Manufacturer Strategies & Markets
    • Market Projections
      • Mobile Operator Strategies & Markets
        • Figure ES1: All Mobile Phone Users (m) Regional Forecast 2007-2011
        • Table ES1: All Mobile Phone Users (m) Regional Forecast 2007-2011
      • Mobile Ticketing
        • i. Mobile Ticketing Traffic
          • Figure ES2: Total Number of Mobile Ticketing Transactions (m) per Annum: Regional Forecast 2007-2011
        • ii. Mobile Ticketing Transaction Value
          • Figure ES3: Total Mobile Ticketing Transaction Value ($m): Regional Forecast 2007-2011
          • Table ES2: Total Mobile Ticketing Transaction Value ($m): Regional Forecast 2007- 2011
          • Figure ES4: Total Mobile Coupon Transaction Value ($m): Regional Forecast 2007-2011
          • Table ES3: Total Mobile Coupon Transaction Value ($m): Regional Forecast 2007-2011
      • Conclusions

1. Mobile Ticketing
  • 1.1 Introduction
  • 1.2 Definition
  • 1.3 Technology
    • 1.3.1. Code (predominately Barcode)
      • Figure 1.1: One-Dimensional Barcode
      • Figure 1.2: Two-Dimensional Barcode (PDF417)
      • Figure 1.3: Two-Dimensional Barcode
      • Figure 1.4: Two-Dimensional Barcode (MaxiCode) (DataMatrix)
      • Figure 1.5: Two-Dimensional Barcode (QR Code)
      • i. Is it Reliable?
    • 1.3.2. Contactless (RFID & NFC)
      • Figure 1.6: Oyster Card Using MIFARE Technology
      • i. NFC (Near Field Communications)
        • a. Uses
        • Figure 1.7: Uses of NFC
        • b. NFC Forum
        • c. Standards & Specification
        • Figure 1.8: Typical NFC Implementation
        • d. Security
        • e. Operating Modes
        • f. Emerging Technology
        • g. Where are the Handsets?
          • Figure 1.9: Samsung D500
          • Figure 1.10: Sagem m700X Contactless
          • Figure 1.11: Nokia 6131
        • h. Roadmap and Forecasts
          • Table 1.1: NFC Forum Roadmap
      • ii. RFID
        • a. FeliCa
          • - Standards & Specification
          • Figure 1.12: Sony FeliCa IC Card and Reader/Writer
          • - Security
          • Figure 1.13: Sony FeliCa Security Features
          • Figure 1.14: FeliCa Networks Platform Management
          • Figure 1.15: Uses of FeliCa
  • 1.4 Mobile Ticketing Classification
    • 1.4.1. Travel mTicketing
    • 1.4.2. Sporting Events mTicketing
    • 1.4.3. Entertainment & Events mTicketing
  • 1.5Drivers & Constraints
    • Figure 1.16: Mobile Tickets; Summary of Market Drivers & Constraints
    • 1.5.1 Drivers
      • i. User Demand
      • ii. Cost Savings
      • iii. Increase in ARPU
      • iv. One-2-One Marketing
      • v. Enhanced Security
      • vi. Increase in Customer Retention for Mobile Operators - Lower Churn
      • vii. Queue Busting
      • viii. Environmental
      • ix. Last Minute Sales
      • x. Mobile Value Added Services (MVAS)
    • 1.5.2 Constraints
      • i. Lack of Handsets
      • ii. Business Model Issues
      • iii. Support Issues - Who Owns the Customer?.
      • iv. Revenue Sharing Issues
      • v. MMS Issues
      • vi. Mobile Barcode Reading Issues
      • vii. Operator Left Out in the Cold
    • 1.6 Applications & Services
      • 1.6.1 Transport Mobile Tickets
        • i. Air Travel Ticketing Applications & Services Examples
          • Figure 1.17: Mobile Boarding Pass Example
          • a. North America
          • b. Western Europe
          • c. Asia Pacific
          • d. Rest of Asia Pacific
        • ii. Rail Travel Ticketing Applications & Services Examples
          • a. North America
          • b. West Europe
            • Figure 1.18: The Nokia 6131 NFC Mobile Phone
          • c. Asia Pacific
        • iii. Bus and Coach Travel Ticketing Applications & Services Examples
          • a. West Europe.
            • Figure 1.19: Citylink SMS mTicket
      • 1.6.2 Sporting Events Mobile Tickets
        • i. Applications & Services Examples
          • a. North America
          • b. West Europe
      • 1.6.3 Entertainment & Events Mobile Tickets
        • i. Applications & Services Examples
        • a. North America
          • Figure 1.20: The bCODE MediaHub 200 Multi-media Kiosk
        • b. West Europe
          • Figure 1.21: Digitick mTicket Barcode on a Mobile Phone
          • Figure 1.22: Olympique Marseille Ticketing Website
        • c. Rest of Asia Pacific

2. Mobile Ticketing Forecasts
  • 2.1 Mobile Ticketing Users
    • Table 2.1: Mobile Phone Users (%) Who Use Mobile Ticketing: Regional Forecast 2007-2011
    • Figure 2.1: Total Mobile Phone Users (m) Who Use Mobile Ticketing: Regional Forecast 2007-2011
    • Table 2.2: Total Mobile Phone Users (m) Who Use Mobile Ticketing: Regional Forecast 2007-2011
  • 2.2 Mobile Ticketing Traffic
    • Figure 2.2: Average Number of Mobile Ticketing Transactions Made per Mobile Ticketing User Per Annum: Regional Forecast 2007-2011
    • Table 2.3: Average Number of Mobile Ticketing Transactions Made per Mobile Ticketing User per Annum: Regional Forecast 2007-2011
    • Figure 2.3: Total Number of Mobile Ticketing Transactions (m) per Annum: Regional Forecast 2007-2011
    • Table 2.4: Total Number of Mobile Ticketing Transactions (m) per Annum: Regional Forecast 2007-2011
  • 2.3 Mobile Ticketing Transaction Value
    • Table 2.5: Average Mobile Ticketing Transaction Value ($): Regional Forecast 2007-2011
    • Figure 2.4: Total Mobile Ticketing Transaction Value ($m): Regional Forecast 2007-2011
    • Table 2.6: Total Mobile Ticketing Transaction Value ($m): Regional Forecast 2007-2011
  • 2.4 Transport Mobile Ticketing Forecasts
    • 2.4.1 Transport Mobile Ticketing Users
      • Table 2.7: Mobile Phone Users (%) Who Use Transport Mobile Ticketing: Regional Forecast 2007-2011
      • Figure 2.5: Total Mobile Phone Users (m) Who Use Transport Mobile Ticketing: Regional Forecast 2007-2011
      • Table 2.8: Total Mobile Phone Users (m) Who Use Mobile Ticketing: Regional Forecast 2007-2011
    • 2.4.2 Transport Mobile Ticketing Traffic
      • Figure 2.6: Average Number of Transport Mobile Ticketing Transactions Made per Mobile Ticketing User per Annum: Regional Forecast 2007-2011
      • Table 2.9: Average Number of Transport Mobile Ticketing Transactions Made per Mobile Ticketing User per Annum: Regional Forecast 2007-2011
      • Figure 2.7: Total Number of Transport Mobile Ticketing Transactions (m) per Annum: Regional Forecast 2007-2011
      • Table 2.10: Total Number of Transport Mobile Ticketing Transactions (m) per Annum: Regional Forecast 2007-2011
      • 2.4.3 Transport Mobile Ticketing Value
    • Table 2.11: Average Transport Mobile Ticketing Transaction Value ($): Regional Forecast 2007-2011
    • Figure 2.8: Total Transport Mobile Ticketing Transaction ($m): Regional Forecast 2007- 2011
    • Table 2.12: Total Transport Mobile Ticketing Transaction ($m): Regional Forecast 2007- 2011
  • 2.5 Sporting Events Mobile Ticketing Forecasts
    • 2.5.1 Sporting Events Mobile Ticketing Users
      • Table 2.13: Mobile Phone Users (%) Who Use Sporting Events Mobile Ticketing: Regional Forecast 2007- 2011
      • Figure 2.9: Total Mobile Phone Users (m) who use Sporting Events Mobile Ticketing: Regional Forecast 2007-2011
      • Table 2.14: Total Mobile Phone Users (m) Who Use Sporting Events Mobile Ticketing: Regional Forecast 2007-2011
    • 2.5.2 Sporting Events Mobile Ticketing Traffic
      • Figure 2.10: Average Number of Sporting Events Mobile Ticketing Transactions Made per Mobile Ticketing User per Annum: Regional Forecast 2007-2011
      • Table 2.15: Average Number of Sporting Events Mobile Ticketing Transactions made per Mobile Ticketing user per annum: Regional Forecast 2007-2011
    • Figure 2.11: Total Number of Sporting Events Mobile Ticketing Transactions per Annum (m): Regional Forecast 2007-2011
    • Table 2.16: Total Number of Sporting Events Mobile Ticketing Transactions (m) per Annum: Regional Forecast 2007-2011
    • 2.5.3 Sporting Events Mobile Ticketing Value
      • Table 2.17: Average Sporting Events Mobile Ticketing Transaction Value ($): Regional Forecast 2007-2011
      • Figure 2.12: Total Sporting Events Mobile Ticketing Transaction ($m): Regional Forecast 2007-2011
      • Table 2.18: Total Sporting Events Ticketing Transaction ($m): Regional Forecast 2007- 2011
      • 2.6. Entertainment & Events Mobile Ticketing Forecasts
    • 2.6.1 Entertainment & Events Mobile Ticketing Users
      • Table 2.19: Mobile Phone Users (%) who use Entertainment & Events Mobile Ticketing: Regional Forecast 2007-2011
      • Figure 2.13: Total Mobile Phone Users (m) Who Use Entertainment & Events Mobile Ticketing: Regional Forecast 2007-2011
      • Table 2.20: Total Mobile Phone Users (m) Who Use Entertainment & Events Mobile Ticketing: Regional Forecast 2007-2011
    • 2.6.2 Entertainment & Events Mobile Ticketing Traffic
      • Figure 2.14: Average Number of Entertainment & Events Mobile Ticketing Transactions made per Mobile Ticketing User per Annum: Regional Forecast 2007-2011
      • Table 2.21: Average Number of Entertainment & Events Mobile Ticketing Transactions Made per Mobile Ticketing User per Annum: Regional Forecast 2007-2011
      • Figure 2.15: Total Number of Entertainment & Events Mobile Ticketing Transactions (m) per Annum: Regional Forecast 2007-2011
      • Table 2.22: Total Number of Entertainment & Events Mobile Ticketing Transactions (m) per Annum: Regional Forecast 2007-2011
    • 2.6.3 Entertainment and Sporting Events Mobile Ticketing Value
      • Table 2.23: Average Entertainment & Events Mobile Ticketing Transaction Value ($): Regional Forecast 2007-2011
      • Figure 2.16: Total Entertainment & Events Mobile Ticketing Transaction ($m): Regional Forecast 2007-2011
      • Table 2.24: Total Entertainment & Events Mobile Ticketing Transaction ($m): Regional Forecast 2007-2011

3. Mobile Coupons & Forecasts
  • 3.1 Introduction
  • 3.2 Definition
  • 3.3 Technology
  • 3.4 Drivers & Constraints
    • Figure 3.1: Mobile Coupons; Summary of Market Drivers & Constraints
    • 3.4.1 Drivers
      • i. User Demand
      • ii. Cost Savings
      • iii. Increase in ARPU
      • iv. One-2-One Marketing
      • v. Increase in Customer Retention for Mobile Operators - Lower Churn
      • vi. Environmental
      • vii. Higher Conversion Rates
      • viii. Mobile Value Added Services (MVAS)
      • ix. Reduced Fraud
    • 3.4.2 Constraints
      • i. Participation of Retailers
      • ii. How to Manage the Coupon on the Phone?
      • iii. MMS Issues
      • iv. Mobile Barcode Reading Issues
      • v. Operator Left Out in the Cold
      • vi. Availability of NFC Handsets and Terminals
  • 3.5 Application & Services
    • 3.5.1 Applications & Services Examples
      • i. North America
        • Figure 3.2: Cellfire Website Showing Available Coupons
        • b. West Europe
        • c. Far East & China
  • 3.6 Market Forecasts
    • 3.6.1 Mobile Coupon Forecasts
      • i. Mobile Coupon Users
        • Table 3.1: Mobile Phone Users (%) Who Use Mobile Coupons: Regional Forecast 2007-2011
        • Figure 3.3: Total Mobile Phone Users (m) Who Use Mobile Coupons: Regional Forecast 2007-2011
        • Table 3.2: Total Mobile Phone Users (m) Who Use Mobile Coupons: Regional Forecast 2007-2011
      • ii. Mobile Coupon Traffic
        • Figure 3.4: Average Number of Mobile Coupon Transactions Made per Mobile Coupon User per Annum: Regional Forecast 2007-2011
        • Table 3.3: Average Number of Mobile Coupon Transactions made per Mobile Coupon User per Annum: Regional Forecast 2007-2011
        • Figure 3.5: Total Number of Mobile Coupon Transactions (m) per Annum: Regional Forecast 2007-2011
        • Table 3.4: Total Number of Mobile Coupon Transactions (m) per Annum: Regional Forecast 2007-2011
      • iii. Mobile Coupon Transaction Value
        • Table 3.5: Average Mobile Coupon Transaction Value ($): Regional Forecast 2007-2011
        • Figure 3.6: Total Mobile Coupon Transaction Value ($m): Regional Forecast 2007-2011
        • Table 3.6: Total Mobile Coupon Transaction Value ($m): Regional Forecast 2007-2011

4. Mobile Ticketing & Coupon Vendors
  • 4.1 Introduction
  • 4.2 Vendors
    • 4.2.1 ActiveMedia
      • Figure 4.1: RAPOS Platform
      • Figure 4.2: ActiveMedia Technology Mobile Ticketing Lifecycle
    • 4.2.2 bCODE
      • Figure 4.3: The bCODE MediaHub 200
    • 4.2.3 Cellfire
      • Figure 4.4: Cellfire Mobile Coupon Process
      • 4.2.4 Gavitec
        • i. EXIO
          • Figure 4.5: Gavitec EXIO Module
        • ii. MD-20
          • Figure 4.7: The Gavitec MD-20 OEM Code Reader
        • iii. Lavasphere
          • Figure 4.7: Gavitec Lavasphere Software Product
      • 4.2.5 The Light Agency (Shop Scan Save)
    • 4.2.6 Mobiqa
      • Figure 4.8: Mobiqa Mobile Ticket on a Mobile Phone
    • 4.2.7 Parkmobile
    • 4.2.8 Swiftpass
      • Figure 4.9: Mobile Ticketing at The Eden Project

5. Mobile Ticketing & Coupons: Strategies & Markets
  • 5.1 Introduction
  • 5.2 Transport Operators Strategies & Markets
  • 5.2.1Introduction
    • i. Air Travel Strategy - IATA Simplifying the Business Programme
    • ii. The Market for Ticketing in Air Travel
    • iii. Rail Travel Strategy
    • iv. The Market for Ticketing in Rail Travel
  • 5.3 Sporting Event Owners Strategies & Markets
    • 5.3.1 Sporting Event Owners Strategy
    • 5.3.2 The Market for Ticketing in Sporting Events
  • 5.4 Entertainment & Event Organisers Strategies & Markets
    • 5.4.1 Entertainment & Event Organisers Strategy
    • 5.4.2 The Market for Ticketing in Entertainment & Events
  • 5.5 Retailers Strategies & Markets
    • 5.5.1 Retailers Strategy
    • 5.5.2 The Market for Coupons with Retailers
  • 5.6 Handset Manufacturer Strategies & Markets
  • 5.7 Mobile Operator Strategies & Markets
    • 5.7.1 Revenue Problems
      • i. Falling Voice Revenues
      • ii. Margin Squeeze
      • iii. Revenue Substitution & Cannibalisation Issues
      • iv. Increase in Data ARPU
    • 5.7.2 Revenue Opportunities
      • i. How Do Operators Make Money Out of Mobile Ticketing and Mobile Coupons?

6. Standards & Forums
  • 6.1 Introduction
    • 6.1.1 Who is Doing What?
      • Table 6.1: Overview of Forum Activity
  • 6.2 Association of Train Operating Companies (ATOC)
    • 6.2.1 Members
  • 6.3 ETSI
    • 6.3.1 Members
  • 6.4 The GSM Association
    • 6.4.1 Members
  • 6.5 International Air Travel Association (IATA)
    • 6.5.1 Members
  • 6.6 International Organisation for Standards (ISO)
    • 6.6.1 Members
  • 6.7 NFC Forum
    • 6.7.1 Members
Description
[Report]
Mobile Ticketing & Coupons Strategies & Markets 2007-2011
Published: 2008/03
Published by : Juniper Research Juniper Research

Price:
US $ 2,930.00 Hard Copy
US $ 2,930.00 PDF by E-mail (Single User License)
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