Abstract
This milestone study into the future opportunities for mobile search provides
crucial market forecasts on mobile search and associated mobile advertising
and data revenues, as well as ARPU (average revenue per user).The expansive
190 page report analyses over 15 key players in the mobile search market, and
presents qualitative, detailed outlooks from key executives in the industry.
The report explains the changes that are underway in the mobile search market
with the emergence of off portal and on device search, for example, and
explores the key drivers for the growth of mobile advertising, In addition,
this forward looking mobile search study also forecasts the
cost-per-click-through and the total number of searches that are ad supported.
Each forecast is split by the different search strategies: general, local, on
portal, off portal and (the newly emerging) on device.
Key Questions Answered by this report:
- What is the current and future size of the mobile search market ?
- What are the key drivers for mobile search adoption ?
- What are the strategies of Google and Yahoo! within the mobile environment
- Who are the major players in mobile search ?
- In which regions is mobile search usage likely to be highest ?
- What do key industry executives believe to be the main market
opportunities ?
- How much data revenue will mobile operators generate through search
services ?
- What are the likely implications of data storage and privacy regulations
for mobile search providers ?
- What are the leading location-based search platforms and applications ?
Main Benefits:
- A unique source of research and analysis for the mobile search market
including technologies, market characteristics and forecasts.
- Practical analysis of emerging opportunities for vendors &operators.
- Unique insights: includes interviews with leading industry players who
have significant experience in the mobile search market.
- Benefit from fresh thinking and an intelligent market assessment from a
respected thought leader.
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