Mobile Advertising: Delivery Channels, Strategies & Forecasts 2008-2013

This eagerly anticipated mobile advertising report provides the most comprehensive examination of the mobile advertising market to date. Focusing on 7 key advertising delivery channels, SMS, MMS, In-content download, on-portal, mobile internet, idol screen and mobile TV; this study analyses the opportunities for each channel and explores the strategies that have thus far been adopted by many of the members of the mobile advertising ecosystem. This research further presents market projections for eight key global locations via easy to understand tables, diagrams and charts (for each of the 7 advertising channels) providing a complete analysis of the market for global mobile adspend up until 2013. In addition, the report includes an extensive section focusing on key players in the mobile advertising value chain and provides vital strategic recommendations for brands, advertising agencies, content providers and operators.

• What is the current value of the mobile advertising market?
• Who are the leading players in the mobile advertising market?
• How many people respond to mobile advertising?
• What are the key drivers behind mobile advertising?
• What are the key hurdles to the deployment and success of mobile advertising?
• How is the mobile advertising value chain likely to develop?
• How is mobile advertising regulated?
• Which mobile delivery channels will be the most successful for advertisers?
• Is advertising likely to provide a substantial revenue stream for mobile TV services?
• What strategies should brands, ad agencies, operators and content providers implement to facilitate the successful deployment of, and greatest response to, mobile advertising?