Abstract
Overview
Share, Collaborate, Exploit - The Mobile Web 2.0 report provides the most
cohesive understanding of the current and future opportunities for the Mobile
Web 2.0 market to date. Presenting a complete examination of the key service
drivers and constraints, this 250-page report defines a practical framework
for Mobile Web 2.0 incorporating the following applications: Location Based
Services (LBS), Instant Messaging (IM), social networking/UGC and search.
It also provides an overview of the technologies and standards in development
that signify a turning point for the Mobile Web, as well as current service
rollouts on a region-by-region basis, together with an analysis of the
business models being adopted and/or considered.
Through crucial interviews with major players within the Mobile Web 2.0 value
chain, and with the creation of a definitive framework, Juniper Research
provides regional revenue forecasts for each of the aforementioned
applications up until 2013 - with the exception of LBS, which, in this
instance, is an enabling technology rather than being a source of direct
revenue generation.
Using a consistent forecast methodology, Juniper' s Mobile Web 2.0 report
provides a practical six-year forecasting suite projecting global revenue data
for eight key regions. Forecast data for mobile IM, social
networking/user-generated content and mobile search, includes total global
revenues by application, and by revenue type (i.e. service, data and
advertising revenues), and are all presented in tables and charts. Also
included are projections for the total number of Mobile Web users, by region.
Key Questions Addressed by this Report:
- 1. How are Web 2.0 and Mobile Web 2.0 applications defined?
- 2. What are the enabling technologies, standards and other industry
developments providing the building blocks for Mobile Web 2.0?
- 3. What are the current and emerging challenges to implementation?
- 4. What is the size of the current market, and in which applications,
revenue types, and regions, will growth be greatest?
- 5. Who is investing in Mobile Web 2.0 and why?
- 6. Who comprises the value chain, and how are their relationships evolving?
- 7. How will Mobile Web 2.0 impact current business models for members of
the value chain?
- 8. What are the business model options moving forward, and which
strategies are proving the most successful?
Key Benefits:
- A unique source of research and analysis for the Mobile Web 2.0 market
including technologies, market characteristics and forecasts.
- Practical analysis of emerging opportunities for vendors & operators.
- Unique insights: includes interviews with leading industry players who
have significant experience in the Mobile Web 2.0 market
- Benefit from fresh thinking and intelligent market assessment from a
respected thought leader.
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