[Report] South America Mobile Opportunities, Markets & Forecasts 2008-2013 TOC

Glossary

1. Regional Overview

1.1 Market Summary
- Figure 1.1 South America, Regional Subscriber Base (m) by Country 2003-2007
- Table 1.1 South America, Regional Subscriber Base (m) by Country (Brazil, Argentina, Chile, Mexico, Colombia, Peru, Other) and Regional Penetration 2003-2007
1.2 Market Background
- 1.2.1 Leading Mobile Players
  - Table 1.2: Leading Mobile Players, December 2007
  - Figure 1.2: South American Market, Leading Player Market Share, By Subscribers 2007
  - Figure 1.3: South American Market, Leading Player Market Share, By Service Revenues 2007
  - Table 1.3: South American Market, Leading Play (% ) 2007
1.3 Regional Forecasts
- 1.3.1 Subscriber Growth
  - Figure 1.4: South America, Mobile Subscriber Growth (m) by Key Country (Brazil, Argentina, Chile, Mexico, Columbia, Peru, Other) 2008-2013
  - Table 1.4: South America, Mobile Subscriber Growth (m) by Key Country (Brazil, Argentina, Chile, Mexico, Colombia, Peru, Other) 2008-2013
  - i. Subscriber Mix
    - Figure 1.5: South America, Prepaid/Contract Subscriber Growth (m) 2008-2013
    - Table 1.5: South America, Prepaid/Contract Subscriber Growth (m) 2008-2013
  - ii. 3G Adoption
    - Figure 1.6: South America, Subscriber Growth by 2G/3G Adoption 2008-2013
    - Table 1.6: South America, Subscriber Growth by 2G/3G Adoption 2008-2013
  - iii. Mobile WiMAX Adoption
    - Figure 1.7: South America, Mobile WiMAX Subscriber Growth (m) by Key Country (Brazil, Argentina, Chile, Mexico, Columbia, Peru, Other) 2008-2013
    - Table 1.7: South America, Mobile WiMAX Subscriber Growth (m) by Key Country (Brazil, Argentina, Chile, Mexico, Columbia, Peru, Other) 2008-2013
- 1.3.2 Mobile ARPU
  - Figure 1.8: South America, Regional ARPU Forecasts ($) by Data/Voice 2008-2013
  - Table 1.8: South America, Regional ARPU Forecasts ($) by Voice/Data 2008-2013
- 1.3.3 Revenue Forecasts
  - i. Service Revenues
    - Figure 1.9: South America, Operator-Billed Service Revenue ($m) by Key Country (Brazil, Argentina, Chile, Mexico, Columbia, Peru, Other) 2008-2013
    - Table 1.9: South America, Operator-Billed Service Revenue ($m) by Key Country (Brazil, Argentina, Chile, Mexico, Columbia, Peru, Other) 2008-2013
  - ii. Voice Revenues
    - Figure 1.10: South America, Operator-Billed Voice Revenues ($m) by Key Country (Brazil, Argentina, Chile, Mexico, Columbia, Peru, Other) 2008-2013
    - Table 1.10: South America, Operator-Billed Voice Revenues ($m) by Key Country (Brazil, Argentina, Chile, Mexico, Columbia, Peru, Other) 2008-2013
  - iii. Data Revenues
    - Figure 1.11: South America, Operator-Billed Data Revenues ($m), by Key Country(Brazil, Argentina, Chile, Mexico, Columbia, Peru, Other) 2008-2013
    - Table 1.11: South America, Operator-Billed Data Revenues ($m), by Key Country (Brazil, Argentina, Chile, Mexico, Columbia, Peru, Other) 2008-2013
  - iv. Mobile WiMAX Revenues
    - Figure 1.12: South America, Mobile WiMAX Revenues ($m), by Key Country (Brazil, Argentina, Chile, Mexico, Columbia, Peru, Other) 2008-2013
    - Table 1.12 South America, Mobile WiMAX Revenues ($m), by Key Country (Brazil, Argentina, Chile, Mexico, Columbia, Peru, Other) 2008-2013

2. Argentina

2.1 Market Background
- Table 2.1: Argentina - Key, Social, Economic and Telecoms Indicators
- Table 2.2: Leading Mobile Players, Operators and their Owners
2.2 Market Overview to 2007.
- 2.2.1 Prepaid & Postpaid Subscribers
  - Figure 2.1: Argentinean Mobile Subscriber Growth (m) Split by Prepaid and Postpaid Users 2003-2007
  - Table 2.3: Argentinean Mobile Subscriber Growth (m) Split by Prepaid and Postpaid Users 2003-2007
- 2.2.2 Operator Market Share
  - Figure 2.2: Argentinean Mobile Market, Operator Market Share (% ) December 2007
  - Table 2.4: Argentinean Mobile Market, Operator Market Share (% ) and Subscribers (m) December 2007
- 2.2.3 Operator ARPUs & Revenues
  - Table 2.5: Argentinean Mobile ARPUs by Operator 2006-2007
  - Table 2.6: Argentinean Operator Billed Revenue (Total & Non-Voice) and ARPU 2006-2007
- 2.2.4 Licensing Developments
- 2.2.5 3G Services
2.3 Market Forecasts
- 2.3.1 Subscribers
  - Table 2.7: Argentinean Mobile Subscribers: Total Subscribers (m) & Penetration (% ) 2008- 2013
  - Table 2.8: Argentinean Prepaid & Postpaid Subscribers (m and % ) 2008-2013
  - Table 2.9: Argentinean Total 3G Subscribers (m) & as Percentage of Total User Base 2008- 2013
- 2.3.2 Operator Revenues & ARPU
  - Table 2.10: Argentinean Operator Billed Mobile Revenues ($m) Split by Total Service Revenues & Non-Voice Revenues 2008-2013
  - Table 2.11: Argentinean Operator Billed ARPU ($) Split by Total ARPU & Non-Voice ARPU 2008-2013

3. Brazil

3.1 Market Background
- Table 3.1: Brazil - Key Social, Economic and Telecoms Indicators
- Table 3.2: Leading Mobile Players, Operating Subsidiaries and Regional Coverage
3.2 Market Overview to 2007
- 3.2.1 Prepaid & Postpaid Subscribers
  - Figure 3.1: Brazilian Mobile Subscriber Growth (m) Split by Prepaid and Postpaid Users 2003-2007
  - Table 3.3: Brazilian Mobile Subscriber Growth (m) Split by Prepaid and Postpaid Users 2003-2007
- 3.2.2 Subscribers by Technology
  - Figure 3.2: Brazilian Mobile Subscriber Base (m) By Technology (GSM, CDMA, TDMA, iDEN , AMPS) 2003-2007
  - Table 3.4: Brazilian Mobile Subscriber Base (m), By Technology (GSM, CDMA, TDMA, iDEN , AMPS) 2003-2007
- 3.2.3 Operator ARPUs & Revenues
  - Figure 3.3: Brazilian Mobile Market, Operator Market Share (% ) 2003-2007
  - Table 3.5: Brazilian Mobile Market, Operator Market Share (% ) and Subscribers (m) 2003- 2007
  - Table 3.6: Brazilian Mobile ARPUs by Operator 2006-2007
  - Table 3.7: Brazilian Operator-Billed Total and Non Voice Revenue and ARPU, 2006-2007
- 3.2.4 Mergers & Acquisitions
- 3.2.5 3G Licensing
  - Table 3.8: Brazilian 3G Licence Awards by Region, Licensee and Bid
  - Table 3.9: Brazilian 3G Licence Awards, by Operator, Area and Bid
- 3.2.6 Mobile WiMAX
3.3 Market Forecasts
- 3.3.1 Subscribers
  - Table 3.10: Brazilian Mobile Subscribers: Total Subscribers (m) and Penetration (% ) 2008- 2013
  - Table 3.11: Brazilian Prepaid & Postpaid Subscribers (m and % ) 2008-2013
  - Table 3.12: Brazilian Total 3G Subscribers (m) & as Percentage of Total User Base 2008- 2013
- 3.3.2 Operator Revenues & ARPU
  - Table 3.13: Brazilian Operator Billed Mobile Revenues ($m) & Non-Voice Revenues ($m) 2008-2013
  - Table 3.14 Brazilian Operator Billed ARPU ($) & Non-Voice ARPU ($) 2008-2013

4. Chile

4.1 Market Background
- Table 4.1: Chile - Key Social, Economic and Telecoms Indicators
- Table 4.2: Leading Mobile Operators and their Ownership
4.2 Market Overview to 2007.
- 4.2.1 Prepaid & Postpaid Subscribers
  - Figure 4.1: Chilean Mobile Subscriber Growth (m) Split by Prepaid and Postpaid Users 2003 -2007
  - Table 4.3: Chilean Mobile Subscriber Growth (m), Split by Prepaid and Postpaid Users 2003-2007
- 4.2.2 Operator Market Share
  - Figure 4.2: Chilean Mobile Market, Operator Market Share (% ) December 2007
  - Table 4.4: Chilean Mobile Market, Operator Market Share (% ) and Subscribers (m) December 2007
- 4.2.3 Operator ARPUs & Revenues
  - Table 4.5: Chilean Mobile ARPUs by Operator 2006-2007
  - Table 4.6: Chilean Operator Billed Revenue (Total and Non-Voice) and ARPU (Total and Non-Voice) 2006-2007
- 4.2.4 3G Services
- 4.2.2 MVNO Licensing
- 4.2.3 Mobile WiMAX
4.3 Market Forecasts
- 4.3.1 Subscribers
  - Table 4.7: Chilean Mobile Subscribers: Total Subscribers (m) and Penetration (% ) 2008- 2013
  - Table 4.8: Chilean Prepaid & Postpaid Subscribers (m and % ) 2008-2013
  - Table 4.9: Chiliean Total 3G Subscribers (m) & as Percentage of Total User Base 2008-2013
- 4.3.2 Operator Revenues & ARPU
  - Table 4.10: Chilean Operator Billed Mobile Revenues ($m) & Non-Voice Revenues ($m) 2008-2013
  - Table 411: Chilean Operator Billed ARPU ($) & Non-Voice ARPU ($) 2008-2013

5. Colombia

5.1 Market Background
- Table 5.1: Colombia - Key Social, Economic and Telecoms Indicators
- Table 5.2: Leading Mobile Operators and Ownership
5.2 Market Overview to 2007.
- 5.2.1 Prepaid & Postpaid Subscribers
  - Figure 5.1: Colombian Mobile Subscriber Growth (m) Split by Prepaid and Postpaid Users 2003-2007
  - Table 5.3: Colombian Mobile Subscriber Growth (m) Split by Prepaid and Postpaid Users 2003-2007
  - Figure 5.2: Colombian Mobile Market, Operator Market Share (% ) December 2007
  - Table 5.4: Colombian Mobile Market Operator Market Share (% ) and Subscribers (m) December 2007
- 5.2.3 Operator ARPUs & Revenues
  - Table 5.5: Colombian Mobile ARPUs by Operator, 2006-2007
  - Table 5.6: Colombian Operator Billed Revenue (Total & Non-Voice) & ARPU (Total & Non-Voice) 2006-2007
- 5.2.4 3G Deployments
- 5.2.5 2G Network Expansion
- 5.2.6 Regulatory Developments
5.3 Market Forecasts
- 5.3.1 Subscribers
  - Table 5.7: Colombian Mobile Subscribers: Total Subscribers (m) and Penetration (% ) 2008- 2013
  - Table 5.8: Colombian Prepaid & Postpaid Subscribers (m and % ) 2008-2013
  - Table 5.9: Colombian Total 3G Subscribers (m) & as Percentage of Total User Base 2008- 2013
- 5.3.2 Operator Revenues & ARPU
  - Table 5.10: Colombia Operator Billed Mobile Revenues ($m) & Non-Voice Revenues 2008- 2013
  - Table 5.11: Colombian Operator Billed ARPU ($) & Non-Voice ARPU ($) 2008-2013

6. Mexico

6.1 Market Background
- Table 6.1: mexico - Key Social, Economic and Telecoms Indicators
- Table 6.2: Leading Mobile Operators and their Ownership
6.2 Market Overview to 2007
- 6.2.1 Prepaid & Postpaid Subscribers
  - Figure 6.1: Mexican Mobile Subscriber Growth (m) Split by Prepaid and Postpaid Users 2003-2007
  - Table 6.3: Mexican Mobile Subscriber Growth (m) Split by Prepaid and Postpaid Users 2003-2007
- 6.2.2 Operator Market Share
  - Figure 6.2: Mexican Mobile Market, Operator Market Share (% ) December 2007
  - Table 6.4: Mexican Mobile Market, Operator Market Share (% ) and Market Share (m) December 2007
- 6.2.3 Operator ARPUs & Revenues
  - Table 6.5: Mexican Mobile ARPUs by Operator 2006-2007
  - Table 6.6: Mexican Operator Billed Revenue (Total and Non-voice) and ARPU (Total and Non-Voice) 2006-2007
- 6.2.4 Mergers and Acquisitions
- 6.2.5 3G Services
- 6.2.6 Mobile WiMAX
6.3 Market Forecasts
- 6.3.1 Subscribers
  - Table 6.7: Mexican Mobile Subscribers: Total Subscribers (m) and Penetration (% ) 2008- 2013
  - Table 6.8: Mexican Prepaid & Postpaid Subscribers (m and % ) 2008-2013
  - Table 6.9: Mexican Total 3G Subscribers (m) & as Percentage of Total User Base 2008-2013
- 6.3.2 Operator Revenues & ARPU
  - Table 6.10: Mexican Operator Billed Mobile Revenues ($m) & Non-Voice Revenues ($m) 2008-2013
  - Table 6.11: Mexican Operator Billed ARPU ($) & Non-Voice ARPU ($) 2008-2013

7. Peru

7.1 Market Background
- Table 7.1: Peru - Key Social, Economic and Telecoms Indicators
- Table 7.2: Leading Mobile Operators and their Ownership
7.2 Market Overview to 2007.
- Figure 7.1: Peruvian Mobile Subscriber Growth (m) Split by Prepaid and Postpaid Users 2003-2007
- Table 7.3: Peruvian Mobile Subscriber Growth (m) Split by Prepaid and Postpaid Users 2003-2007
- 7.2.2 Operator Market Shares
  - Figure 7.2: Peruvian Mobile Market Operator Market Share (% ) December 2007
  - Table 7.4: Peruvian Mobile Market Operator Market Share (% ) and Subscribers (m) December 2007
- 7.2.3 Operator ARPUs & Revenues
  - Table 7.5: Peruvian Mobile ARPUs by Operator 2006-2007
  - Figure 7.3: Peruvian Annual SMS Volumes and Monthly Usage 2004-2007
  - Table 7.6: Peruvian Annual SMS Volumes (m) and Monthly Usage (m) 2004-2007
  - Table 7.7: Peruvian Operator Billed Revenues (Total and Non-Voice) and ARPU (Total and Non-Voice) 2006-2007
- 7.2.1 3G Networks
- 7.2.2 Spectrum Auctions
7.3 Market Forecasts
- 7.3.1 Subscribers
  - Table 7.8: Peruvian Mobile Subscribers: Total Subscribers (m) and Penetration (% ) 2008- 2013
  - Table 7.9: Peruvian Prepaid & Postpaid Subscribers (m and % ) 2008-2013
  - Table 7.10: Peruvian Total 3G Subscribers (m) & as Percentage of Total User Base 2008- 2013
- 7.3.2 Operator Revenues & ARPUs
  - Table 7.11: Peruvian Operator Billed Mobile Revenues ($m) & Non-Voice Revenues ($m) 2008-2013
  - Table 7.12: Peruvian Operator Billed ARPU ($) & Non-Voice ARPU ($) 2008-2013

8. South American Non-Voice Service Forecasts

8.1 Mobile Advertising
- Figure 8.1: South American Mobile AdSpend ($m) Split by the 7 Key Delivery Channels (Idle Screen, On Portal, Mobile Internet, In-Content D ownload Advertising, Mobile TV, MMS, SMS) 2008-2013
- Table 8.1: South American Mobile AdSpend ($m) Split by the 7 Key Delivery Channels (Idle Screen, On Portal, Mobile Internet, In-Content Download Advertising, Mobile TV, MMS, SMS) 2008-2013
8.2 Mobile Entertainment Services
- Figure 8.2: South American Revenues ($m) from Mobile Entertainment by 7 Key Applications (Infotainment, UGC, Mobile TV, Music, Games, Adult, Gambling) 2008-2012
- Table 8.2: South American Revenues ($m) from Mobile Entertainment by 7 Key Applications (Infotainment, UGC, Mobile TV, Music, Games, Adult, Gambling) 2008-2012
8.3 Mobile Financial Services
- Figure 8.3: South American Value of Mobile Financial Services Transactions ($m) Split by Payments and Banking 2008-2011
- Table 8.3: South American Value of Mobile Financial Services Transactions ($m) Split by Payments and Banking 2008-2011
8.4 Mobile Ticketing and Coupons
- Figure 8.4: South American Value of Mobile Ticketing ($m) and Mobile Coupons ($m) 2008-2011
- Table 8.4: South American Value of Mobile Ticketing ($m) and Mobile Coupons ($m) 2008- 2011

South America Mobile Opportunities, Markets & Forecasts 2008-2013

Table of Contents

Glossary

1. Regional Overview

2. Argentina

3. Brazil

4. Chile

5. Colombia

6. Mexico

7. Peru

8. South American Non-Voice Service Forecasts