Abstract
This mobile report focuses on payments that are made remotely via premium rate
SMS, WAP billing, Mobile Web, Dined-to- sudscribers' bill and direct to credit
cards. The report covers payments for both digital goods such as music, games
and ticketing as well as purchases of physical goods-often gifts, books or
consumer electronics
Qualitative industry commentary is provided through interviews with 37 senior
industry executives across vendors and service providers and the report
identifies key market drivers, trends and constraints providing a high level
of granularity of real service transaction data and demographics
This report details the latest vender solutions and new mobile payment service
offerings and provides an overview of the entire mobile payments sector
pinpointing a wide range of drivers and constraints and crucially presents
practical forecast data for mobile payments made for digital and physical
goods with transaction size, traffic and value as well as user data.
Key Questions Addressed by this Report
- What are the trends, drivers and constraints affecting the development of
the market
- How are service providers using the technologies to offer new services
- How large are typical transactions for digital and physical goods sales
via mobile devices
- Which will be the leading regions in the market
- What are the advantages and disadvantages of premium rate SMS as a payment
mechanism
- How many mobile users will pay with their mobiles over the next five years
- What is the outlook for the mobile web as a payment option
Key Benefits:
- A unique source of research and analysis for the mobile payment
marketplace including technologies, market characteristics and forecasts.
- Practical analysis of emerging opportunities for vendors & operators
Unique insights: includes interviews with leading players who have significant
experience in mobile payment markets Benefit from fresh thinking and
intelligent market assessment.