Abstract
The global automotive battery market is highly competitive. Battery makers
compete on price, quality, technical innovation, service and warranty, and
consolidation among the major battery manufacturers continues to shape the
industry.
A number of other factors are also shaping the lead-acid automotive starter
battery market. Some are market driven, whilst others are outside
manufacturers' control. With a significant rise in the cost per metric ton of
lead over the past year, the price of oil driving up the cost of polypropylene
used in battery manufacture, and imported batteries flooding in from emerging
economies, they continue to pose a serious challenge to European manufacturers.
This fourth edition of the automotive batteries report provides an extensive
overview of the global market, with top-level product fitment forecasts
showing how the OE market for lead-acid starter batteries will evolve in
Europe, Japan and North America.
Forecasts also show the OE, OES (original equipment supply), and independent
aftermarket for lead-acid starter batteries for passenger cars and commercial
vehicles from 2004 through to 2014 for selected regions.
Key trends, and recent innovations in starter batteries and batteries for
alternative drive systems are discussed, and comment from executives, such as
Paul Matarewicz, managing director of the renamed UK subsidiary, Johnson
Controls Batteries and VW group research chief Juergen Leohold are included.
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