Abstract
By 2012, just-drinks estimates that global per capita consumption of soft
drinks will reach 84.5 litres. In Europe, the total soft drinks market value
is forecast to reach US$143.0bn, compared to US$109bn in North America,
according to just-drinks' forecasts.
This new report from just-drinks provides a valuable insight into a sector
that has attracted huge investment and interest so far in the 21st century.
The rate of new product development (NPD) in the energy and sports drinks
sector has risen rapidly in recent years. Consumer awareness of nutrition has
developed and resulted in a raft of new products, driving value and volume
sales of functional soft drinks (FSDs).
By providing a snapshot of the current issues and trends within the FSD
market, this report meets its objective of identifying and quantifying future
profit opportunities in the market to 2012. The report considers trends in the
energy and sports drinks sectors in 2007, and considers emerging and potential
NPD strategies for the next five years.
just-drinks conducted a programme of secondary research specifically for this
report and has analysed numerous sources relating to the FSD market. Also,
primary research was conducted in the form of one-to-one telephone and email
interviews with professionals working within the industry. These research
techniques were combined to enable just-drinks to make informed market
estimates, trend predictions and forecasts to 2012.
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