Global market review of functional energy and sports drinks - forecasts to 2012

Chapter 1 Introduction to the energy and sports drinks market

• Definitions used within this report
• Broad definitions
• The global energy and sports drinks market
• Consumption trends, 2004-2006

Chapter 2 Market drivers in energy and sports drinks to 2012

• Introduction
• Sports drinks sector
• Target audience
• Mass-market appeal
• The 2012 Olympics
• Appealing to the growing number of regular racers
• Energy drinks sector
• Target audience
• Market value trends, 2004-2006
• Consumer trends analysis - purchase motivations
• Personalised nutrition programme
• Energy drinks and alcohol
• Current versus future purchase motivations
• Targeting demands of specific demographic groups
• Meeting the needs of female consumers
• Meeting the needs of senior consumers
• Marketing to tweenagers and teenagers
• Criticisms of targeting children
• NPD opportunities for young people

Chapter 3 New product development and innovation trends

• Introduction
• Future trends influencing energy and sports drinks NPD
• Energy for the brain
• Selenium and brain health
• Gingko biloba and brain health
• Omega-3 and brain health
• Innovation trends in energy drinks
• Added flavour
• Bigger and better
• Premiumisation
• From soft drinks to confectionery
• Combining health benefits with an energy boost
• Innovation trends in sports drinks
• During and after exercise
• Barriers to NPD and future growth
• Health claims regulations
• The importance of being natural
• Daily dosing

Chapter 4 Future growth strategies of leading energy and sports drinks companies

• Introduction
• Red Bull
• SWOT analysis
• Strengths
• Weaknesses
• Opportunities
• Threats
• The Coca-Cola Company
• SWOT analysis
• Strengths
• Weaknesses
• Opportunities
• Threats
• PepsiCo
• SWOT analysis
• Strengths
• Weaknesses
• Opportunities
• Threats
• GSK
• SWOT analysis
• Strengths
• Weaknesses
• Opportunities
• Threats
• Energy69
• SWOT analysis
• Strengths
• Weaknesses
• Opportunities
• Threats
• Taut
• SWOT analysis
• Strengths
• Weaknesses
• Opportunities
• Threats

Chapter 5 Technical review: packaging and ingredients

• Introduction
• Packaging innovations
• Ingredients innovations
• Jelly drinks
• Frozen beverages
• Popular and emerging ingredients
• Caffeine
• Taurine
• B vitamins
• The ‘electrolyte balance'
• The three ‘Gs'
• Malt
• Ones to watch
• Damiana leaf
• Schisandra
• Maca

Chapter 6 Forecasts and market trends to 2012

• Introduction
• Global overview
• Asia Pacific
• Australasia
• Eastern Europe
• Latin America
• Middle East and Africa
• North America
• Western Europe

• Figure 1: Regional comparison of energy and sports drinks consumption, 2006 (m litres)
• Figure 2: pink diet energy drink: one of the few brands targeting women
• Figure 3: Enviga product range
• Figure 4: Cocaine - a new energy drink aimed at young partygoers
• Figure 5: Lucozade Sport and Energy drinks
• Figure 6: Energy69: caffeine- and taurine-free
• Figure 7: Taut: ‘The world' s first clean sports drink'
• Figure 8: Global soft drinks market by packaging type, 2005 (%)

• Table 1: Total global soft drinks consumption per capita, 2004-2012 (litres)
• Table 2: Total soft drinks market value, Europe and North America, 2004-2012 (US$bn)
• Table 3: Total energy drinks consumption by region and global, 2001-2006 (m litres and %)
• Table 4: Total sports drinks consumption by region and global, 2001-2006 (m litres and %)
• Table 5: Off-trade energy drinks market value, selected countries, 2004-2006 (US$m)
• Table 6: Off-trade sports drinks market value, selected countries, 2004-2006 (US$m)
• Table 7: Number of new food and drink product launches with omega-3 worldwide, 2003-2006 (number and %)
• Table 8: Global soft drinks market by packaging material, forecast usage CAGR, 2005-2009 (%)
• Table 9: Total global and regional energy drinks consumption estimates, 2007-2012 (m litres and %)
• Table 10: Total global and regional sports drinks consumption estimates, 2007-2012 (m litres and %)