Abstract
The term brandy is derived from the Dutch word brandewijn, meaning ' burnt
wine' , which is how Dutch traders described it in the 16th century as they
brought it to Northern Europe from its heartland in Southern France and Spain.
Cognac is the most successful and celebrated style of brandy, and takes its
name from the town in south-western France which lies at the heart of its
delimited production area.
So, with Cognac' s fortunes having once again changed for the better of late,
and with the market witnessing strong growth across all continents and
categories in 2006, according to the Bureau National Interprofessionnel du
Cognac (BNIC), just-drinks has published this first edition of the global
market review of brandy and Cognac.
In it we include a review of the market and examine some of the trends taking
place in the sector. We provide an overview of the travel retail sector, with
an interview from Duty Free Americas' director of liquor buying and
merchandising Jon Bonchick. Plus we take a look at shipment levels, Cognac
hybrids, pricing trends and competition within the sector.
The report also includes forecasted Cognac sales (by volume) and by region to
2011, plus comment from some of the key executives in the industry, such as
Distell managing director Jan Scannell and Bacardi global duty free marketing
director Gary Chau.
Each producer profile includes a chart breaking down their regional % sales
and offers a look into their latest movements in the market.
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