Abstract
' In 2006, vodka was once again the largest growth category of any major
international spirits sector. Total global consumption was up in 2006 by 1.6%,
or some 8m cases, to top 513.5m cases, according to The IWSR' s estimates.'
just-drinks' latest edition of the vodka report forecasts the major worldwide
market for vodka by volume, providing data trends from 2002 to 2013. Covering
all the major vodka markets worldwide, including the Americas, Western Europe,
Asia, and Central and Eastern Europe, the report includes a number of comments
from key executives in the industry, highlights developments in the market,
and the forces driving change.
Market trends, such as the rise in popularity of flavoured vodka, and the
advancement of premium and super-premium segments are discussed, plus we take
a look at vodka' s position in the travel retail market. We also profile major
producers and their brands, namely Smirnoff, Cîroc, Absolut, Grey Goose,
Eristoff, Nemiroff, Russian Standard, Stolichnaya, Wyborowa, Finlandia and
Skyy.
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