Global market review of vodka - forecasts to 2013

Table of Contents

Chapter 1 Introduction

• Historical overview and production methods
• Scale of the overall market
• Industry structure

Chapter 2 Marketing trends

• Development of premium segment and new ultra-premium segment
• Marketing drivers
• Growth of flavoured vodka

Chapter 3 The Americas

• No sign of vodka fatigue in US market
• Another step-change ahead?
• Or trading down
• Canada
• Brazil sees rapid development
• Vodka surges in Mexico

Chapter 4 Western Europe

• United Kingdom
• France
• Germany
• Turkey and Greece
• Spain
• Scandinavia

Chapter 5 Central and Eastern Europe

• Poland
• Balkan markets
• CIS markets
• The Russian bear awakens
• Scope for consolidation
• Russia and Ukraine dominate
• Eastern European producers expand their horizons
• Baltic markets

Chapter 6 Asia

• Strong growth in India
• Growth in China

Chapter 7 Vodka' s rising profile in travel retail

• LAGs issue

Chapter 8 Producer profiles

• Diageo (Smirnoff, Cîroc)
• V&S Group (Absolut)
• International expansion
• New marketing campaign
• Bacardi (Grey Goose, Eristoff)
• Nemiroff
• Russian Standard
• Pernod Ricard (Stolichnaya, Wyborowa)
• Brown-Forman (Finlandia)
• Campari (Skyy)
• Central European Distribution Corporation (CEDC)
• Russian Alcohol
• Altia
• Constellation
• Best of the rest
• Patron acquires Ultimat vodka

List of figures

• Figure 1: Leading vodka brands in the US, 2006 (% share)
• Figure 2: Leading vodka brands in Canada, 2006 (% share)
• Figure 3: Leading vodka brands in the UK, 2006 (% share)
• Figure 4: Leading vodka brands in France, 2006 (% share)
• Figure 5: Leading vodka brands in Germany, 2006 (% share)
• Figure 6: Leading vodka brands in Poland, 2006 (% share)

List of tables

• Table 1: Total vodka sales in the US, 2002, 2005-2013 by volume (‘000s nine-litre cases)
• Table 2: Vodka sales in the US, 2003-2006 by sector (US$ and % growth)
• Table 3: Total vodka sales in Canada, 2002, 2005-2013 by volume (‘000s nine-litre cases)
• Table 4: Total vodka sales in the UK, 2002, 2005-2013 by volume (‘000s nine-litre cases)
• Table 5: Total vodka sales in France, 2002, 2005-2013 by volume (‘000s nine-litre cases)
• Table 6: Total vodka sales in Germany, 2002, 2005-2013 by volume (‘000s nine-litre cases)
• Table 7: Total vodka sales in Spain, 2002, 2005-2013 by volume (‘000s nine-litre cases)
• Table 8: Total vodka sales in Nordic countries, 2002, 2005-2013 by volume (‘000s nine-litre cases)
• Table 9: Total vodka sales in Poland, 2002, 2005-2013 by volume (‘000s nine-litre cases)
• Table 10: Total vodka sales in the Russian Federation, 2002, 2005-2013 by volume (‘000s nine-litre cases)
• Table 11: Leading vodka importers into Russian Federation, Jan-Oct 2007 (% share value and volume)
• Table 12: Total vodka sales in the leading Asian countries, 2002, 2005-2013 by volume (‘000s nine-litre cases)
• Table 13: Leading markets for Smirnoff, 1997, 2006 (% share of brand sales volume)
• Table 14: Leading markets for Absolut, 1997 and 2006 (% share of brand sales volume)
• Table 15: Leading markets for Stolichnaya, 1997, 2006 (% share of brand sales volume)
• Table 16: Leading markets for Wyborowa, 1997, 2006 (% share of brand sales volume)
• Table 17: Leading markets for Finlandia, 1997, 2006 (% share of brand sales volume)