Global market review of malt whisky - forecasts to 2012

Table of Contents

Chapter 1 Brand performance

• The trend to premium
• The major markets
• The US
• France
• The UK
• Spain and Japan
• Taiwan
• Canada
• Duty free
• Germany
• Italy

Chapter 2 Brand marketing strategies

• Who drinks malt?
• How do malts differentiate themselves from the crowd?
• Malt as brand: a progress report
• Can malt be luxury?
• The over-arching idea?
• The consequence of slowness (or was Cardhu right?)
• Are we there yet?

Chapter 3 Does anyone know how much whisky there is?

• Will malts pay the price for blends' success?
• Pricing
• Play…or walk away?
• The flight of the mavens?
• Regional data
• Asia
• Australasia
• Commonwealth of Independent States (CIS)
• Europe
• North America
• Rest of Americas

List of tables

• Table 1: Global malt whisky consumption, 1997-2012 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 2: Malt whisky consumption by region, 1997-2012 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 3: Global top ten brands by malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 4: Global top ten companies by malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 5: Top ten markets by malt whisky consumption, 1997-2012 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 6: Top ten fastest growth markets by malt whisky consumption, 1997-2012 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 7: Top ten brands in US malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 8: Top ten companies in US malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 9: Top ten brands in France malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 10: Top ten companies in France malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 11: Top ten brands in UK malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 12: Top ten companies in UK malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 13: Top ten brands in Spain malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 14: Top ten companies in Spain malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 15: Top ten brands in Japan malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 16: Top ten companies in Japan malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 17: Top ten brands in Taiwan malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 18: Top ten companies in Taiwan malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 19: Top ten brands in Canada malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 20: Top ten companies in Canada malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 21: Top ten brands in duty free malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 22: Top ten companies in duty free malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 23: Top ten brands in Germany malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 24: Top ten companies in Germany malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 25: Top ten brands in Italy malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 26: Top ten companies in Italy malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 27: Top ten brands in Asia malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 28: Top ten companies in Asia malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 29: Top ten brands in Australasia malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 30: Top ten companies in Australasia malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 31: Top ten brands in CIS malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 32: Top ten companies in CIS malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 33: Top ten brands in Europe malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 34: Top ten companies in Europe malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 35: Top ten brands in North America malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 36: Top ten companies in North America malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 37: Top ten brands in Rest of Americas malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)
• Table 38: Top companies in Rest of Americas malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$' 000s)