Global market review of Tequila - forecasts to 2013

Table of Contents

Chapter 1 History and product characteristics

• Mezcal exports are rising
• Tequila regulations
• Bottling controversy

Chapter 2 Size of market

Chapter 3 Industry structure

• Greater multinational involvement

Chapter 4 Premiumisation trends

Chapter 5 Diverse usage

Chapter 6 Inventory issue

• Supply restored

Chapter 7 Key markets

• Mexico
• United States
• Canada
• Germany
• Greece
• France
• Russian Federation
• United Kingdom
• Spain
• Slovak market
• Czech market
• Poland
• Asia-Pacific
• South Africa
• Travel retail

Chapter 8 Company profiles

• Cuervo (Diageo)
• Sauza (Beam Global)
• Herradura (Brown-Forman)
• International expansion
• Don Eduardo deal
• Patrón
• International expansion
• New visitor centre
• Sierra (Borco)
• Cazadores (Bacardi)
• Heaven Hill
• Campari
• Best of the rest

List of figures

• Figure 1: Global Tequila market by brand, 2006 % share of volume
• Figure 2: Mexican Tequila market by brand, 2006 % share of volume
• Figure 3: United States Tequila market by brand, 2006 % share of volume
• Figure 4: Travel retail Tequila market by brand, 2006 % share of volume

List of tables

• Table 1: Global Tequila consumption, 2002, 2005-2013 (' 000s nine-litre cases)
• Table 2: Tequila consumption in Mexico, 2002, 2005-2013 (' 000s nine-litre cases)
• Table 3: Tequila consumption in United States, 2002, 2005-2013 (' 000s nine-litre cases)
• Table 4: Tequila consumption in Canada, 2002, 2005-2013 (' 000s nine-litre cases)
• Table 5: Tequila consumption in Germany, 2002, 2005-2013 (' 000s nine-litre cases)
• Table 6: Tequila consumption in France, 2002, 2005-2013 (' 000s nine-litre cases)
• Table 7: Tequila consumption in Russian Federation, 2002, 2005-2013 (' 000s nine-litre cases)
• Table 8: Tequila consumption in United Kingdom, 2002, 2005-2013 (' 000s nine-litre cases)
• Table 9: Tequila consumption in Spain, 2002, 2005-2013 (' 000s nine-litre cases)
• Table 10: Tequila consumption in Japan, 2002, 2005-2013 (' 000s nine-litre cases)
• Table 11: Tequila consumption in travel retail, 2002, 2005-2013 (' 000s nine-litre cases)
• Table 12: Leading markets for Cuervo Tequila, 2006 (consumption ' 000s nine-litre cases and % share total sales)
• Table 13: Leading markets for Sauza Tequila, 2006 (consumption ' 000s nine-litre cases and % share total sales)
• Table 14: Leading markets for Herradura Tequila, 2006 (consumption ' 000s nine-litre cases and % share total sales)
• Table 15: Leading markets for El Jimador Tequila, 2006 (consumption ' 000s nine-litre cases and % share total sales)
• Table 16: Leading markets for Patron, 2006 (consumption ' 000s nine-litre cases and % share total sales)
• Table 17: Leading markets for Sierra, 2006 (consumption ' 000s nine-litre cases and % share total sales)