Abstract
This is the second of our just-drinks/The IWSR joint titles, but the first to
focus specifically on non-Scotch whisky. This exciting new report offers an
insight into the global whisk(e)y markets, and investigates the trends
affecting the sector.
Exclusive comment from a number of executives, such as Jack Daniel' s global
managing director Gus Griffin and Buffalo Trace Bourbon marketing director
Kris Comstock are included throughout the report, plus historical and forecast
volume and market share data, ranging from 1998 to 2012 for the major markets
is shown.
View Cart
