Global market review of world whiskies - forecasts to 2012

Table of Contents

Chapter 1 Size of the market and evolution

• Success with new drinkers

Chapter 2 Premiumisation

Chapter 3 Rising cost base

Chapter 4 American whiskey

• International development
• Domestic revival
• Return of traditional whiskey styles
• Tightening supply

Chapter 5 Irish whiskey

Chapter 6 Canadian whisky

Chapter 7 Japanese whisky

Chapter 8 Indian whisky

Chapter 9 Producers

• Irish whiskies
• Jameson (Pernod Ricard)
• Bushmills (Diageo)
• C&C Group
• American whiskies
• Jack Daniel' s (Brown-Forman)
• Beam Global Spirits and Wine
• Heaven Hill
• Buffalo Trace
• Canadian whiskies
• Beam Global
• Indian whisky
• UB Group

List of figures

• Figure 1: Global non-Scotch whisk(e)y volume by type, 2002-2012 (‘000 nine-litre cases)
• Figure 2: Global non-Scotch super- and ultra-premium whisk(e)y volume combined by type, 1997-2007 (‘000 nine-litre cases)
• Figure 3: American whiskey volume by domestic and export sales, 1997-2007 (‘000 nine-litre cases)
• Figure 4: Global volume of all whiskies v US whiskey, 2002-2012 (‘000 nine-litre cases)
• Figure 5: American whiskey volume by quality, 2002 v 2006 (‘000 nine-litre cases)
• Figure 6: Irish whiskey volume by domestic and export sales, 1997-2007 (‘000 nine-litre cases)
• Figure 7: Canadian whisky volume by domestic and export sales, 1997-2007 (‘000 nine-litre cases)
• Figure 8: Global Japanese whisky volume, 1998-2007 (‘000 nine-litre cases)
• Figure 9: Global Indian whisky volume, 1998-2007 (‘000 nine-litre cases)

List of tables

• Table 1: American whiskey' s top ten markets, volume 1998-2012 (‘000 nine-litre cases and % change)
• Table 2: American whiskey' s top five fastest growth markets, 2006 on 2005 (based on volume change, ‘000 nine-litre cases)
• Table 3: American whiskey' s top ten brands, volume 2002-2006 (‘000 nine-litre cases and % share change)
• Table 4: Irish whiskey' s top ten markets, volume 1998-2012 (‘000 nine-litre cases and % share change)
• Table 5: Irish whiskey' s top five fastest growth markets, 2006 on 2005 (based on volume change, ‘000 nine-litre cases)
• Table 6: Irish whiskey' s top ten brands, volume 2002-2006 (‘000 nine-litre cases and % share change)
• Table 7: Canadian whisky' s top ten markets, volume 1998-2012 (‘000 nine-litre cases and % share change)
• Table 8: Canadian whisky' s top five fastest growth markets, 2006 on 2005 (based on volume change, ‘000 nine-litre cases)
• Table 9: Canadian whisky' s top ten brands, volume 2002-2006 (‘000 nine-litre cases and % share change)
• Table 10: Japanese whisky' s top five brands, volume 2002-2006 (‘000 nine-litre cases and % share change)
• Table 11: Indian whisky' s top five brands, volume 2002-2006 (‘000 nine-litre cases and % share change)