Abstract
This exclusive report from just-food provides insight into the developing, and
often controversial, industry of dieting and weight management.
The rate of new product development in this sector is increasing quickly,
consumer awareness of nutrition has grown, and value and volume sales of diet
foods have risen over the past five years. However, there are still currently
more than 1bn overweight adults worldwide and we find ourselves in the midst
of an obesity "blame game" - with the food industry bearing the brunt of this
criticism.
It is now imperative for the food industry to demonstrate a proactive rather
than a reactive role in the health trend, in order to answer its critics and
tackle obesity long-term. If this approach is successful, just-food predicts
the diet-related food and drink market to grow by 3.1% in Europe and 3.6% in
the US between 2006 and 2012.
With dieting already an integral part of our eating habits, this report
analyses growth strategies to optimise future opportunities and delves into
new product development in key markets such as the UK, Europe, the US and
Asia-Pacific. The study considers the main drivers and trends in the major
food categories in order to better understand the future direction of the
weight management market and its current role in the global health megatrend.
Market forecasts are provided to 2012 and brand case-studies are included
throughout the report, as are comments from relevant industry executives at
companies such as Weight Watchers, Nestle and Kraft Foods.
At almost 30,000 words, this new report is roughly twice the size of
just-food's previous global market reviews.
Chapter coverage is as follows:
- Chapter 1 provides an executive summary.
- Chapter 2 offers an introduction into the world of dieting and
weight management, including the global obesity epidemic, the role of diet
foods within the health megatrend and the increasing importance of exercise.
- Chapter 3 considers a number of branding and marketing issues
relating to this market, including portion control, the promotion of exercise,
joint ventures with healthy lifestyle brands, targeting children and the rise
and fall of Atkins. The chapter concludes by summarising strategies that can
help build and maintain consumer trust and confidence. A case study of cereal
manufacturer Kellogg is also included
- Chapter 4 analyses NPD trends in the diet food market, focusing on
certain categories that are profiting from growing consumer interest in diet
and weight management foods - namely dairy and bakery and cereals. We also
look at the ease of following a diet regime, convenience and meal replacements
and future NPD opportunities.
- Chapter 5 explores the ten top diets we believe will make an impact
on NPD and marketing within the food and drink industry to 2012. Each diet has
it's own SWOT analysis and we forecast the popularity of these diets in 2006
versus 2012
- Chapter 6 offers future forecasts and marketing strategies to 2012.
This includes market value forecasts for appetite suppressants, diet-related
food and drink and low fat foods. The report concludes with the results of
just-food's online dieting survey.
View Cart
