Global market review of diet trends and weight management - forecasts to 2012 (download)

Table of Contents

Chapter 1 Executive summary

• Introduction to the world of dieting and weight management
• Branding and marketing in the diet foods and weight management market to 2012
• NPD trends in the diet food market
• Exploring the potential ten top diets to 2012
• Future forecasts and marketing strategies to 2012

Chapter 2 Introduction to the world of dieting and weight management

• Report methodology
• Aim of the report
• About the author
• Definitions used within this report
• Drivers behind the current popularity of the weight management market
• Fighting the flab
• The role of diet foods within the health megatrend
• Energy out: Increasing importance of exercise

Chapter 3 Branding and marketing in the diet foods and weight management market to 2012

• Introduction
• Portion control
• A nation on the move, or out of breath?
• Case study: Kellogg
• New product development
• Kids and dieting
• Should food companies be able to advertise to children?
• Positive PR spin
• Would you put your child on a diet?
• The rise and fall of Atkins
• Summary

Chapter 4 NPD trends in the diet food market

• Introduction
• Yoghurt holds huge appeal to weight-conscious consumers
• Top ten yoghurts and dessert brands in the UK
• The ultimate no-no for dieters gets a skinny facelift
• Breakfast - the most important meal of the day for dieter
• Bakery and cereals: off the shopping list or the dieters' best friend?
• Ease of following a diet regime throughout the average day
• Case study: Reformulation to a 'better-for-you' brand
• Health, convenience and meal replacements
• Points to consider before moving into the meal replacements market
• Future NPD opportunities

Chapter 5 Exploring the potential ten top diets to 2012

• Popularity of diets in 2006 versus 2012
• Fad diets
• Weight Watchers International
• Background
• Target audience
• SWOT analysis to 2012
• Category potential
• NPD and innovation
• Future impact and longevity
• The South Beach Diet
• Background
• Target audience
• SWOT analysis to 2012
• Category potential
• NPD and innovation
• Future impact and longevity
• The glycemic index diet
• Background
• Target audience
• SWOT analysis to 2012
• Category potential
• NPD and innovation
• Future impact and longevity
• The high fibre diet (The F-Plan)
• Background
• Target audience
• SWOT analysis to 2012
• Category potential
• NPD and innovation
• Future impact and longevity
• The living and raw food diet
• Background
• Target audience
• SWOT analysis to 2012
• Category potential
• NPD and innovation
• Future impact and longevity
• The Mediterranean diet
• Background
• Target audience
• SWOT analysis to 2012
• Category potential
• NPD and innovation
• Future impact and longevity
• The debit and credit diet (or the Monday to Friday diet)
• Background
• Target audience
• SWOT analysis to 2012
• Category potential
• Future impact and longevity
• The functional food diet
• Background
• Target audience
• SWOT analysis to 2012
• Category potential
• NPD and innovation
• Future impact and longevity
• The Jenny Craig Diet
• Background
• SWOT analysis to 2012
• Category potential
• NPD and innovation
• Future impact and longevity
• The macrobiotic diet
• Background
• Target audience
• SWOT analysis to 2012
• Category potential
• NPD and innovation
• Future impact and longevity

Chapter 6 Future forecasts and marketing strategies to 2012

• Introduction
• Diet pills and supplements
• Diet-related, weight management foods market value to 2012
• Low-fat foods market to 2012
• Which diets will prevail in 2012 and which should the industry avoid?
• Consumer insight
• Have you ever been on a diet?
• The gender divide in dieting
• Which diets have you ever tried?
• Measure of success
• Are the sensible eating and exercise messages getting through to consumers?

List of figures

• Figure 1: The difficulty of following a diet during the day
• Figure 2: The UltraSlim range
• Figure 3: Popularity of ten top diets with consumers in 2006 and 2012
• Figure 4: Weight Watchers' SWOT analysis
• Figure 5: The South Beach Diet's SWOT analysis
• Figure 6: The glycemic index's SWOT analysis
• Figure 7: The high fibre diet's SWOT analysis
• Figure 8: The living and raw food diet's SWOT analysis
• Figure 9: The Mediterranean diet's SWOT analysis
• Figure 10: The debit and credit diet's SWOT analysis
• Figure 11: The functional food diet's SWOT analysis
• Figure 12: The Jenny Craig Diet's SWOT analysis
• Figure 13: The macrobiotic diet's SWOT analysis
• Figure 14: Have you ever purchased diet pills or weight management supplements?
• Figure 15: Have you ever been on a diet?
• Figure 16: Which methods do you use/have you used to control your weight?

List of tables

• Table 1: Yoghurt market value, selected regions, 2002-2006 (US$m)
• Table 3: Cheese market value, selected regions, 2002-2006 (US$m)
• Table 3: Meal replacement market value, 2006 compared to 2012 (US$m)
• Table 4: eDiets - top diets advertised on different countries' homepages
• Table 5: Weight Watchers' food range
• Table 6: Major countries' market values of bakery and cereals products, 2006-2012 (US$m)
• Table 7: Appetite suppressants' market value forecast in selected countries, 2006-2012 (US$m)
• Table 8: Diet-related food and drink market value forecasts, 2006-2012 (US$bn)
• Table 9: UK low-fat foods' market value forecasts, 2006-2012 (US$m)
• Table 10: Which of the following diets have you ever tried?
• Table 11: Other diets
• Table 12: If you have ever been on a diet, which one was the most successful?