Abstract
The indulgent food market now embodies much more than the products
traditionally regarded as ' treat' items such as confectionery, cakes and
biscuits. The indulgence trend has widened, in line with changing consumer
demands, to encompass premium, gourmet, fine and speciality foods.
The rate of new product development (NPD) in these sectors has risen rapidly
in recent years, as time-pressured, stressed, and tired consumers seek
pleasure, relaxation and self-reward through certain food and drink products.
Consumer awareness of nutrition has also resulted in a raft of new healthy
indulgence products.
People are becoming more self-indulgent in their eating and drinking habits,
which has created marketing and NPD opportunities for food manufacturers,
suppliers and retailers. The self-reward culture is prevalent, and will
continue to grow worldwide over the next five years, as consumers balance
healthy eating habits with the occasional treat.
This second edition report investigates the indulgent, speciality and premium
food markets; three growing sectors that tap into the major trends influencing
consumer purchase decisions in the 21st century. The report focuses on trends,
drivers, innovation and marketing within these sectors, with forecasts to 2013
and considerations for brand owners also provided.
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