Global market review of functional foods - forecasts to 2013

Table of Contents

Chapter 1 Executive summary

Chapter 2 Introduction

• Introduction to the global functional food industry
• Defining functional food
• Consumer perceptions

Chapter 3 Overview of the global functional food market and future forecasts

• Introduction
• Asia
• Japan
• China
• North America
• The US
• Canada
• Central and South America
• Europe
• France
• Germany
• Italy
• Spain
• The UK
• Australasia
• Australia
• New Zealand

Chapter 4 Influential consumer and industry trends

• Introduction
• Controlling consumer perceptions
• Understanding, awareness and education
• Building trust - and keeping it
• Celebrity endorsements
• Nutritionists, dieticians and health professionals
• Education through branding and design of the packaging
• Natural, whole and organic
• Ingredients innovation
• Scientific support
• Targeting by age: the seniors versus the youngsters

Chapter 5 Global trends in functional foods by health concern

• Introduction
• ' No such thing as the next big ingredient'
• Targeting by health concern
• Ageing: CoQ10 enzyme
• Bone health and osteoporosis: vitamin K
• Digestive health: fibre
• Cancer: raw food
• Diabetes: choline
• External appearance: collagen
• Fertility and neural tube defects: folic acid
• Heart and cardiovascular health: plant sterols
• Immunity: probiotics
• Vision: lutein and zeaxanthin
• Mental acuity and brain health: soya
• Physical performance: caffeine
• Obesity: numerous functional food ingredients

Chapter 6 Global trends in functional foods by category

• Introduction
• Success check-list for functional NPD
• Bakery and cereals
• Confectionery
• Dairy
• Frozen and chilled food

Chapter 7 The future of functional foods

• Introduction
• Digestive and heart health will storm ahead
• Future NPD opportunities - targeted nutrition
• Hurdles to the development of the targeted nutrition market

List of figures

• Figure 1: Unilever wants to make 2008 the year for educating the consumer about cholesterol
• Figure 2: i-Bread targets specific health concerns with a novel product formula
• Figure 3: Naturally Gorgeous chocolate targets the premium and functional added-value confectionery market

List of tables

• Table 1: Defining functional food: six functional categories in relation to specific health benefits
• Table 2: Definitions of functional foods, nutraceuticals and fortified foods
• Table 3: Global functional food market by value 2006-2013 (US$bn and %)
• Table 4: Functional food market by value in Japan and China, 2006-2013 (US$m and %)
• Table 6: Functional food market by value in North America (Canada and US), 2006-2013 (US$m and %)
• Table 7: Functional food market by value in Europe (by major country/region), 2006-2013 (US$m and %)
• Table 8: Functional food market by value in Australia, 2006-2013 (US$m and %)
• Table 9: Functional ingredients examples for 15 health concerns
• Table 10: Heart health food market value, Europe (by major country) and US, 2006-2013 (US$m and %)
• Table 11: Digestive health food market value, Europe (by major country) and US, 2006-2013 (US$m and %)