Abstract
just-style believes that the global branded footwear market will continue to
grow over the next five years - in fact an overall rise of 3.7% is predicted.
Customers around the world are heavily influenced by the image that a brand
portrays and, as a result, leading companies are carrying out a number of
wide-ranging initiatives to strengthen and re-position their brands. These
initiatives range from launching new products and new advertising campaigns to
selective sponsorship and brand placement.
Consumer retention remains a vital factor for footwear companies' continued
success, and a market position can be improved or lost depending on customer
numbers. Brand equity of products is becoming - and will continue to be - one
of the most important factors affecting consumer purchasing decisions.
Increasing competition and falling prices have driven suppliers to re-think
their strategies and develop additional capabilities such as:
- product development and design
- logistics management
- IT infrastructure
- inventory control.
In this new edition report, just-style analyses all aspects of the global
branded footwear sector, including key market drivers and global trends,
insight into the major footwear markets, industry changes and issues and
profiles of the market leaders and forecasts to 2011.
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