Abstract
While the market for apparel as a whole is growing slowly, there are other
segments that are either growing rapidly or are ripe for growth, if only the
industry would serve them. Here is where the outsize market comes into play.
The one overriding theme within the outsize market is: opportunity awaits.
Despite the fact that the US plus-size market alone has grown from US$17.1bn
in 2000 to US$30bn in 2005, this market has long been neglected at every
channel in terms of number of offerings, number of styles within offerings,
trendiness, fit, line extensions and more. Savvy brands, designers and
retailers that take the time to truly understand this market can do very, very
well.
The potential of the outsize sectors is reflected in the recent prediction
that the plus size market in the US is expected to reach US$62.4bn, and will
represent 26% of all apparel sales, by 2012. Not only is the number of
consumers in this audience growing, but the lack of supply remains steady.
Many top designers don' t want to target this market as they prefer to see
their clothes on thinner frames, despite the public demand for larger sizes.
This supports the fact that this market demands product, leaving the market
wide open for opportunity for those designers willing to create for this
market.
This comprehensive study by just-style defines the global market for outsize
to include plus sizes, talls and petites. These sectors represent a large
population of consumers who are ready and willing to spend, and therefore a
huge opportunity for generating sales in a growing industry that would benefit
from innovation.
The report considers all aspects of the specialty size market, including:
- the market and what it consists of;
- the size and value of the market;
- brands and retailers;
- social attitudes;
- technical constraints;
- potential of the market
- market insight and forecasts
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