Global market review of lingerie and intimate apparel - forecasts to 2014

Table of Contents

Chapter 1 Executive summary

• Introduction
• Fashion and function
• The lingerie market 2004-2007
• The lingerie market 2007-2014 and growth opportunities
• Lingerie branding, pricing and costing
• Recent industry events
• A conclusion and a question

Chapter 2 Introduction

• Bra wars
• Report coverage

Chapter 3 Market definitions

• Fashion and function
• Lingerie garment definitions
• Geographical definitions
• Monetary valuations

Chapter 4 The market, 2004-2007

• The 2004 lingerie market
• The 2004 world lingerie market by garment type
• Regional market data
• Average prices and review of lingerie market value
• The 2007 lingerie market
• The 2007 world lingerie market by garment type
• Regional market data
• Average prices and review of lingerie market value
• Growth, 2007 over 2004

Chapter 5 Market forecasts, 2007-2014

• The 2007 world lingerie market
• The 2014 world lingerie market by garment type
• Average prices and review of lingerie market value
• Lingerie' s hot growth opportunities

Chapter 6 Branding, pricing and costing

• Retail own label, brands and anonymous lingerie
• Pricing and retail formats
• Price points
• Price points and market share
• Filling in the price-fashion matrix

Chapter 7 Major industry events

• Sara Lee
• VF Corporation
• Warnaco
• The end of portfolio lingerie brands?

Chapter 8 Interview with Lingerie Buyer

• The Lingerie Buyer interview
• just-style commentary

Chapter 9 Companies and brands

• Après Sara Lee Europe
• VF Intimates Division
• Warnaco
• Triumph International
• Eveden (Fantasie)
• Agent Provocateur
• A conclusion and a question

List of tables

• Table 1: Currency converter
• Table 2: World retail market for lingerie (bras, briefs and daywear/shapewear) 2004 (US$bn and % share)
• Table 3: World retail market for lingerie (bras and briefs), 2004 value and volume (US$bn, m units and %)
• Table 4: Market values for bras, briefs and bodywear by region, 2004 (US$m, m units and %)
• Table 5: Average world retail prices for lingerie (bras and briefs) by region, 2004 (US$)
• Table 6: World retail market for lingerie (bras, briefs and daywear/shapewear) 2007 (US$bn and % share)
• Table 7: World retail market for lingerie (bras and briefs), 2007 value and volume (US$bn, m units and %)
• Table 8: Market values for bras, briefs and bodywear by region, 2007 (US$m, m units and %)
• Table 9: Average world retail prices for lingerie (bras and briefs) by region, 2007 (US$)
• Table 10: World retail market estimates for lingerie (bras, briefs and daywear/shapewear) 2014 (US$bn and % share)
• Table 11: World retail market estimates for lingerie (bras and briefs), 2014 value and volume (US$, m units and %)
• Table 12: Market value estimates for bras, briefs and bodywear by region, 2014 (US$m, m units and %)
• Table 13: Average world retail price estimates for lingerie (bras and briefs) by region, 2014 (US$)
• Table 14: Retail market value for brands, own label and anonymous lingerie, by region, 2007 (US$bn and %)
• Table 15: Value of lingerie at retail, wholesale and manufacturer points (brands, retail own label and anonymous, 2007 (US$bn)
• Table 16: The pricing onion for lingerie in Western Europe (US$ and %)
• Table 17: Price-fashion matrix of lingerie brands
• Table 18: World market for lingerie (bras, briefs and ' other' ) 2004-2014 (US$m and m units)