Abstract
In this, the third workwear sector report from just-style, we take a fresh
look at the maturing and changing environment of the workwear market around
the world. A strong theme of this report is that the definition of workwear is
' blurring' . It has lost the clear product, channel to market, and industry
user definitions that made it easy to analyse. The supply chain, which was
once also straightforward, is no longer so.
Across the world, we have seen small growth in the market in terms of dollar
value, garment units and numbers of wearers for both workwear and corporate
wear, and this is set to continue.
In US dollars at wholesale values, the world market for workwear is estimated
at US$4,322m for 2007. It forms part of the wider corporate wear market, which
was estimated to be worth US$9,513m last year. By 2014, the world market for
workwear is forecast to reach US$4,558m, with the overall corporate wear
market set to rise to US$9,918m.
This latest study of the market provides a comprehensive overview of the
sector, including the history and evolution of the market, strategies of the
key companies, buying behaviours and scenarios, and global and regional market
estimates for value, consumption and garment production to 2014.
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