Global market review of workwear - forecasts to 2014

Table of Contents

Chapter 1 Executive summary

• What we wear at work
• The blurring of the market
• Workwear market approaches
• Wholesale workwear market by value, 2007
• Workwear and corporate wear market history, 2004-2007
• The current world and regional workwear markets, 2007
• World and regional market forecasts to 2014
• Regional markets for workwear, 2014
• Workwear garment production estimates
• Potential company strategies
• Specific company strategies

Chapter 2 Introduction

• What we wear at work
• Report coverage

Chapter 3 The blurring of the market

• The disintegration of the supply chain
• Product definitions
• Channels to market definitions
• Channel sales for workwear
• 25 potential product/channel approaches

Chapter 4 The value of the workwear market

• Market sources and methodology
• The global workwear market at wholesale
• The value added chain for a garment

Chapter 5 Global and regional market estimates

• Workwear market history, 2004-2007
• The current workwear world and regional markets, 2007
• The wearer population
• Spend (in US dollars) and garments given per adult employed per year
• The classic workwear consumption and market size calculation
• Regional percentage share of the world market
• World and regional market forecasts to 2014
• World corporate wear, 2014
• World workwear, 2014
• Regional markets for workwear, 2014
• Workwear US dollar and garment unit growth
• Percentages of wearers of workwear and corporate wear by region, compared with total adults employed
• Regional market values, volumes and percentage shares, 2014
• The overall workwear market timeline, 2004-2014

Chapter 6 Workwear garment production estimates for 2007

• Western Europe
• North America
• Eastern Europe
• Indian Sub-continent
• Southeast Asia
• China
• Russia and the ' Stans'
• Japan and Korea
• Latin America
• Rest of the world

Chapter 7 Potential company strategies

Chapter 8 The maturing of the market

• Workwear history
• The five phases theory
• The Introduction phase
• The Growth phase
• The Maturity phase
• Decline
• Where to from here? Death or resurrection? Generic strategies for the future
• Extending the life of the product

Chapter 9 How people buy

• Customers for workwear
• The image map
• Direct sale to a garment maker
• Sale to a wholesaler/importer
• Sale to a workwear brand
• Sale to a mail order catalogue
• Sale to a managing agent
• Sale to a garment rental company
• Sale to an end-user specifier
• A simplified conclusion to a complex decision process flow

Chapter 10 Specific company strategies

• Cintas (US)
• Kwintet (Scandinavia)
• Johnson Service Group (UK)
• Alexandra (UK)
• Klopman (Italy)

List of figures

• Figure 1: Phases of the workwear life cycle
• Figure 2: The long tail theory
• Figure 3: Image map of how people buy. The decision flow and fabric flow

List of tables

• Table 1: Corporate wear product definitions
• Table 2: Corporate wear channels to market
• Table 3: 25 potential product/channel approaches
• Table 4: International currency exchange rates as of 23 April 2008
• Table 5: World market for workwear within corporate wear, 2007
• Table 6: The value-added chain, for a representative garment (boilersuit) and in total (US$ and %)
• Table 7: World market for workwear within corporate wear, 2004 and 2007
• Table 8: Percentage of wearers of workwear and corporate wear by region within total number of adults employed, 2007
• Table 9: Market value and volume for workwear and corporate wear by region compared with total adults employed, 2007
• Table 10: Calculation of the number of garments and wholesale US dollar value of the market, 2007
• Table 11: Regional percentage share of the world market for workwear and corporate wear by market value and volume, 2007
• Table 12: World market for corporate wear, growth between 2007 and 2014
• Table 13: World market growth for workwear by region, between 2007 and 2014
• Table 14: Percentage of wearers of workwear and corporate wear by region within total number of adults employed, 2014
• Table 15: Regional percentage share of the world market for workwear and corporate wear by market value and volume, 2014
• Table 16: World corporate wear and workwear market by region, by value and volume, 2005-2014 (US$m and m units)