Global market review of performance apparel - forecasts to 2014

Table of Contents

Chapter 1 Executive summary

Chapter 2 Introduction

• Why is performance important?
• Performance is now expected
• Report coverage

Chapter 3 Performance apparel defined

• Theme of the 2008 report
• Performance apparel defined
• Sports, sports participants and sportswear
• Definitions of sportswear (according to SGMA)
• Total sports apparel
• Active sports apparel
• Sports-licensed apparel
• Performance sportswear
• Performance protective wear
• Definitions of corporate wear and protective wear
• Workwear
• Career wear
• Corporate casual wear
• Uniforms
• Protective clothing
• Performance apparel as garments, fabrics and trims, fibres and treatments

Chapter 4 Performance apparel market estimates

• Explanation of the methodology for calculating performance apparel market estimates
• The 2004 performance apparel market
• The global performance apparel sportswear market
• The global performance apparel protective wear market
• The 2008 performance apparel market
• The global performance apparel sportswear market
• The global performance apparel protective wear market
• The 2014 performance apparel market
• The global performance apparel sportswear market
• The global performance apparel protective wear market
• The just-style annual trend line, 2004-2014
• The world market for performance apparel at wholesale prices in 2008 and 2014

Chapter 5 Performance apparel market dynamics

• Introduction and performance apparel history
• The product life cycle
• Context
• Phases of the product life cycle
• A: Pre-introduction
• B: Introduction
• C: Growth
• D: Maturity
• E: Responsiveness to context
• Micro level: Industry players
• Protective wear companies
• Sportswear companies
• Customers
• Protective wear customers
• Sportswear customers
• Protective wear suppliers
• Sportswear suppliers
• The revenge of suppliers
• Protective wear competition
• Sportswear competition
• Complementors
• Macro level: Non-industry issues
• Economic deterioration (credit crunch)
• Sportswear as fashion
• Sports performance participation
• Regulation
• The environment and corporate social responsibility
• Industrialisation in the developing world
• F: Potential scenarios for further performance apparel evolution
• Scenario 1: Fit into a new market - successful commoditisation
• Scenario 2: Extension to fit an existing or similar market
• Scenario 3: Immediate withdrawal and replacement
• Portfolio management and the optimal product development path
• The quest for the optimal path
• Looking into the future (long tail theory)
• Is there a possibility of enlarging the market?

Chapter 6 Safeguarding the human body

• The US Army Casualty Care programme
• The University of Ulster' s Smart Clothes project
• Smartex' s smart clothes
• Thermal monitoring
• EU involvement
• PSV Eindhoven: Football meets sports medicine
• Shoe technology

List of figures

• Figure ES1: Phases of the performance apparel life cycle
• Figure 1: Sports/product category matrix
• Figure 2: Performance protective wear matrix
• Figure 3: Players in the performance apparel sector
• Figure 4: Phases of the performance apparel life cycle
• Figure 5: Attributes of DuPont Sorona fibre
• Figure 6: Contextual fit
• Figure 7: A new view of movement within the pyramid of needs
• Figure 8: Pull marketing - Triumph, Eurojersey and Invista
• Figure 9: Forces for commoditisation
• Figure 10: Long tail theory

List of tables

• Table 1: Example sports that have UK associations
• Table 2: US sports ranked by participants, SGMA survey 2007
• Table 3: Retail and wholesale prices and costs for performance apparel, using a waterproof jacket as an example (US$ and %)
• Table 4: The performance apparel market, 2004 and 2008 (US$bn and %)
• Table 5: The just-style performance apparel market trend line, 2004-2014 (US$bn and %)