The U.S. Market for OTC Diet Aids

Chapter One: Executive Summary

• Market Overview
• Market Players
• Top Brands
• Key Issues
• Outlook
• Definitions, Scope, and Methodology
• Definitions
• Scope of Analysis
• Methodology

Chapter Two: The Market

• Market Overview
• The Reaction
• What the Companies Did
• History Repeats Itself
• New Opportunities
• Effect on Retailers
• Market Size and Growth
• Market Projections
• Key Growth Drivers

Chapter Three: The Marketers

• Overview
• Performance analysis
• Market Players
• Top Brands
• Average Revenue per Unit Comparison

Chapter Four: Advertising & Promotion

• Advertising Guidelines & Regulations
• Ephedra-Related Litigations

Chapter Five: The Consumer

• Diet Control
• Diet Control (by Age)
• Diet Control (by Gender)
• Diet Control (by Education Level)
• Diet Control (by Household Income)
• Market for Pills and Candies (Non-prescription diet-aid products)
• Market for Pills and Candies (by Age)
• Market for Pills and Candies (by Gender)
• Market for Pills and Candies (by Level of Education)
• Pills and Candies Market (by Household Income)
• Overweight and Related Ailments
• Overweight-Related Ailments in the Past 12 Months (by Age)
• Overweight-Related Ailments in the Past 12 Months (by Gender)
• Overweight-Related Ailments in the Past 12 Months (by Education Level)
• Overweight-Related Ailments in the Past 12 Months (by Household Income)
• Other Health-Related Behavior
• Professionals Consulted in the Last 12 months
• Consumption of Drugs in the last 12 months
• Negative Attitude towards OTC- Non-prescription Products

Chapter Six: Company Profiles

• Alva-Amco Pharm Co Inc.
• Overview
• Core Business
• Product Category/Description
• Apothecus Pharmaceutical Corp
• Applied Nutrition Corp.
• Atkins Nutritionals, Inc.
• CCA Industries, Inc
• Chattem, Inc.
• Dutch International Products, Inc
• Enforma Natural Products, Inc.
• Health Nutrition Systems International
• Leiner Health Products LLC
• Mason Distributors, Inc.
• Metabolife International Inc
• MuscleTech Research and Development, Inc.
• Natrol Inc
• Nature�fs Bounty
• NVE Pharmaceuticals
• Omni Nutraceuticals Inc
• Patent Health LLC
• Richardson Labs
• Sundown Vitamins Inc
• Telebrands Corporation
• Thin and Slim Naturally (TSN Labs)
• Twin Labs Inc
• Weider Nutrition Group Inc
• Windmill Consumer Products

Chapter Seven: Product Profiles

• Acutrim Natural AM
• Atkins Diet
• Block and Bind
• Carb Cutter
• Chitosol?
• Chroma Slim
• Cidermax?
• Dexatrim
• Dexatrim Natural?
• Dexatrim ResultsR
• DIET SYSTEM 6R
• Enforma Acceloron ?
• Enforma Fattrapper
• Fat Cutter Plus
• Hydroxycut
• Mega G
• Mega T Green Tea
• Metabolife 356R
• Absorbitol Fat Binder
• Metabolife Supplement - Ephedra free
• Metab-O-Lite
• Metab-O-Lite Plus
• Metab-o-Loss
• Metab-o-value
• Natural Balance Fat Magnet
• Metab-o-surge
• The New Grapefruit Diet
• Patent Lean Supplement
• Schiff
• Stacker 2
• Stacker 2 Lite
• Stacker 3
• Sundown
• T Lite
• TwinLab Diet Fuel
• TwinLab Energy Fuel
• TwinLab Ever Slender
• TwinLab Metabolift
• TwinLab Ripped Fuel
• Ultra Chroma Slim
• Ultra diet pep
• Weider Fat Burner
• Xenadrine EFX Dietary
• Xenadrine RFA 1
• Xetalean

Appendix: Regulatory and Industry Contacts