The U.S. Market for Over-the-Counter Pediatric Medication and Healthcare Products

Table of Contents

CHAPTER I: EXECUTIVE SUMMARY

Report Scope

Categories

Methodology

The Market

Key Trends

• Physician Visit Trends
• Drug Delivery Trends
• OTC Pediatric Drug Approvals
• Birth Rates
• Generic Drugs

Market Forecast

The Marketers

• Wyeth to Lead
• Pfizer Inc

The Consumer

Marketing Dynamics

• Johnson & Johnson Dominates Ad Spend
• New Product Introductions

CHAPTER II: THE MARKET

Market Definition

Product Description

Analgesics

• Overview
• Classes of OTC Pediatric Analgesics
• Acetaminophen
• Ibuprofen Products
• Naproxen Products

Combination Formulation

• Overview

Topical Medications

• Overview
• Classes of OTC Pediatric Topical

Cold, Cough, Allergy, Sinus

• Overview
• Epidemiology of Conditions

Classes of OTC Pediatric Cold, Cough, Allergy, Sinus

• Antihistamines
• Decongestants
• Cough Medications
• Combination Products

Other Remedies

• Nasal Products
• Chest Rubs
• Bedwetting Remedies

First Aid Treatments

• Antiseptics
• Antibiotics

Regulatory Environment

• Brand and Generic Names
• The Cost Factor

Pediatric Medication

Issues in Pediatric Drug Testing

• Scientific Issues
• Incentive to Manufacturer
• Ethical Issues
• Limited Population for Certain Disease

History of Pediatric Regulation

• 1977 American Academy of Pediatrics (AAP), Committee
• 1994 Final Pediatric Labeling and Extrapolation
• 1997 Proposed Rule: Pediatric Studies Required
• 1997: FDAMA Exclusivity
• Effectiveness of the Pediatric Exclusivity Provision
• 1998 Final Rule: Pediatric Studies Required
• 2002: Best Pharmaceutical for Children's Act (BPCA)

Sponsor

Pediatric Research Equity Act

Labeling of Children's Drugs

Labeling Principles

Pediatric Labeling

Labeling Changes in 2005

Off-Label Use of Adult Drugs on Children

Clinical Trials for Pediatric Populations

Market Data

• Overall Market

Market Segments

• Cold/Sinus/Allergy Treatments
• Analgesics
• Cough Medications Outperform Market
• First Aid Treatments
• Other Pediatric Medications

Key Trends and Growth Factors

Physician Visit Trends

Pediatrician Visits

Total Physician Visits Taper

Penicillin, Most Recorded During Physician Visits

Drug Delivery and Formulation Trends

• Convenience Key to Selecting Kids' Medicines
• Liquids-Preferred Delivery Mode for Kids
• Rapid-Dissolve Tablets
• Oral Strips
• Cough Sprays
• Nasal Swabs
• Spill-Resistant Formulations

Drug Approval Trends

• Since 1996, Most Drugs Approved in 2004
• OTC Pediatric Drug Approvals

Healthcare Expenditure and Insurance Trends

• Growing Healthcare Costs
• Growing Share of Uninsured Population
• Increasing CPI for Medical Care Components

Birth Rates

Self-Medication

Select Pediatric Health Trends and Ailments

• Declining Physical Activity

Child Obesity on the Rise

Pertussis

Generics

Market Forecast

CHAPTER III: THE MARKETERS

OTC Pediatric Cough/Cold Allergy Sinus

• Wyeth to Lead
• Pfizer to Stay Flat
• Decline for Procter & Gamble
• Brands by Unit Sales

OTC Pediatric First Aid Products

• Curad to Lift Beiersdorf Inc
• Johnson & Johnson Brands Losing Market
• 3M Healthcare
• Brands by Unit Sales

OTC Pediatric Internal Analgesic Products

• Motrin and Tylenol Strong brands for McNeil (Johnson
• Children's Advil on a decline
• Warning Labels for Motrin and Advil
• Brands by Unit Sales

Other Medicines

• Chest Rubs
• Procter & Gamble Dominance
• Johnson & Johnson and Mentholatum Co see Downfall
• Novartis Consumer Health Losing out
• Brands by Unit Sales

Nasal Products

• First Years Nasal Aspirators to Dominate
• Luv N Care Shows Upward Swing
• CR Bard Inc and Mabis Healthcare Inc to Lose Out
• Private Label Decline
• Performance for Nasal Spray/Drops/Inhaler Brands
• Brands by Unit Sales

Bedwetting Remedies

• Brands by Unit Sales

CHAPTER IV: THE CONSUMER

• Introduction
• Segmentation
• Note on Simmons Survey Data and Figures

OTC Children's Cough-Cold Products

• Consumer Usage by Type
• Children's Tylenol Cold  the Most Preferred Brand
• Brand Preference by Demographics

Children's Fever/Pain Relievers

• Liquid Versus Chewable
• Brand Loyalty for Children's Fever/Pain Relief Products Across Demographics
• Children's Tylenol - Highest Usage
• Brand Preference by Demographics
• Frequency of Usage

First Aid Bandage/Antibiotic

First Aid Ointment/Antiseptic Brands

Brand Preference by Demographics

• Middle Age Group  Significant Users of Store Brands Antibiotics
• Lower Income Group - Higher Preference for Store Brand Bandages
• Brands for Anti-Itch

Adhesive Bandages

Simmons Kids Survey For Adhesive Bandages

• Band-Aid - the Leading Brand Among Kids
• Frequency of Usage

CHAPTER V: MARKETING DYNAMICS

Advertising and Promotion

• Johnson & Johnson Dominates Ad Spend
• Tylenol Scholarship 2005
• Price Discounts
• The Cartoon Character Licensing Rage

Drug Distribution & Retailing Overview

• Drug Store Chains
• e-Pharmacies

Retail Trends

• The Triaminic Clinic
• Store Clinics
• Drug Chains Aid Consumers
• Drug Stores Outpace Overall Market

New Product Introductions

• Quick Relief Products Sought the Most
• Natural Products take Center Stage
• Allergy-Free Products
• Flavor Trends

Innovation

CHAPTER VI: COMPANY PROFILES

Procter and Gamble

• Overview
• OTC Pediatric Medication Product Line
• Improved Distribution Strategy
• Johnson & Johnson
• Overview
• OTC Pediatric Medication Product Line
• Innovation: The Key Growth Driver
• Mint-flavored Cough-Cold Liquids
• Mobile Marketing Tour
• Children's Motrin Grape Chewables Alert
• New Children's Tylenol Dye-Free
• New Children's Motrin
• Jr Tylenol Meltaways Stage 4 Fever Tablets

Novartis AG

• Overview
• Innovation: Backbone of the company's growth

Pfizer Inc

Overview

OTC Pediatric Medication Product Line

Pfizer's Growth and Development Strategy

Pfizer's Approval for New Chewable Formulation Of Zyrtec

New Products

• PediaCare Gentle Vapors
• Children's Pedia Care Medicated Freezer Pops
• Children's Benadryl-D Allergy and Sinus Liquid
• Infants' PediaCare Cough Suppressant Oral Drops

Wyeth

• Overview
• OTC Pediatric Medication Product Line
• Expansion: The Driving Factor
• FDA approves Children's Advil Allergy Sinus for Over the Counter Use

Prestige Brands Holding, Inc

• Overview
• OTC Pediatric Medication Product Line
• Future Growth Opportunity

Rohto Pharmaceutical Company Ltd

• Overview
• OTC Pediatric Medication Product Line

3M Company

• Overview
• Nexcare: Unique Marketing Strategy

Beiersdorf AG

• Overview
• Curad
• OTC Pediatric Medication Product Line
• Beiersdorf's Plasters top the global market
• New Product Introductions
  • Curad Shrek Sterile Assorted Bandages
  • Curad Silver Bandage
  • Curad Scar Therapy Clear Pads

Bristol-Myers Squibb Company

• Overview
• Renewed Strategy  Focus on Prescription Drugs

Taro Pharmaceuticals Industries Ltd

• Overview
• R&D
• OTC Pediatric Medication Product Line
• New Product Introduction
  • Children's ElixSure IB NonSpil Ibuprofen Oral Suspension Syrup
  • Taro Children's Allergy Relief Fruit Flavored Syrup

Taro will Manufacture and Supply Elixsure Products to Alterna

Schering-Plough Corporation

• Overview
• OTC Pediatric Medication Product Line
• FDA Approves Children's Claritin

APPENDIX: COMPANY DIRECTORY

CHAPTER I: EXECUTIVE SUMMARY

• Table 1-1: Retail Sales of US OTC Pediatric Medication Categories, 2000-2005
• Table 1-2: Retail Sales Projections of US OTC Pediatric Medications 2005-2010

CHAPTER II: THE MARKET

• Table 2-1: Common OTC Pediatric Cough, Cold, Allergy and Sinus Medications
• Table 2-2: Selected Combination Products
• Figure 2-1: Process for the study of On-Patent Drugs
• Figure 2-2: FDA On-Patent Drug Exclusivity Process
• Figure 2-3: Process for the Study of Off-Patent Drugs
• Figure 2-4: FDA/NIH Off-Patent Drug Process
• Table 2-3: Pediatric Exclusivity Labeling Changes as of November 23, 2005
• Figure 2-5: Retail Sales of US OTC Pediatric Medications, 2000-2005
• Table 2-4: IRI-Tracked Retail Sales of US OTC Pediatric Medication Categories, 2000-2005
• Table 2-5: US OTC Pediatric Medication Category Shares 2000-2005
• Table 2-6: IRI-Tracked Retail Sales of Other US OTC Pediatric Medication Categories, 2000-2005
• Figure 2-6: US Physician Visits by Specialty, 2002, (%)
• Table 2-7: US Physician Visit Rates by Select Physician Practice Characteristics, 2002
• Figure 2-7: US Population Not Visiting Physicians1 by Select Age Groups, 1997-2003 (%)
• Figure 2-8: US Population making One to Three Physician1 Visits Annually, by Select Age Groups, 1997-2003 (%)
• Figure 2-9: US Population Making Four to Nine Physician1 Visits Annually, by Select Age Groups, 1997-2003 (%)
• Figure 2-10: US Population Making Ten or More Physician1 Visits Annually, by Select Age Groups, 1997-2003 (%)
• Table 2-8: US Drug Therapeutic Class Recorded During Physician Visits for Persons Less than 18 Years of Age 95-96 versus 02-03
• Figure 2-1: US Physician Visits by Age and Gender, 2002
• Figure 2-12: US Physician Visits by Age and Select Ethnicities, 2002
• Table 2-9: US Pediatric Cough/Cold Medication Preference by Type, 2005
• Table 2-10: US Select OTC Pediatric Drug Approvals, 1992-2004
• Figure 2-13: National Health Expenditure, 1993-2003 (in US$ per capita and as % of GDP)
• Table 2-11: National Health Expenditure, 2000-2003 (in billion $)
• Table 2-12: Projected US Health Expenditure and Per Capita Income, 2004-2010
• Table 2-13: Uninsured Population by Age Group, 2003
• Table 2-14: Population Spending Out-of-Pocket on Prescription Healthcare 1996-2002
• Table 2-15: Population Covered by Private Insurance1 for Healthcare 1996-2002
• Table 2-16: Population Spending Out-of-Pocket on Healthcare, 1998-2002
• Table 2-17: Population Aged Less than 6 Years Spending Out-of-Pocket on Healthcare, 1998-2002, (%)
• Table 2-18: Population Aged 6 to 17 Years Spending Out-of-Pocket on Healthcare, 1998-2002, (%)
• Table 2-19: US Consumer Price Index (CPI) for Medical Care Components, 2000-2004
• Table 2-20: US Younger Population Projections by Age Group (Under 5, 5 to 9, 10 to 14) 2000-2030 (in millions)
• Table 2-21: Birth Rate and Women Age Group 2002-2003
• Table 2-22: US Physically Active Younger Population, Grades 9-12, 1999-2003
• Table 2-23: US Prevalence of Child Obesity, Age 6-11 years *, 1988-1994, 1999-2002 (%)
• Figure 2-14: US Prevalence of Pertussis, 1994-2003
• Table 2-24: US Generic Drug versus Branded Drug Performance
• Table 2-25: US Top Five Generic Drug Marketers 2004, (in million $)
• Figure 2-15: Retail Sales Projections of US OTC Pediatric Medications 2005-2010
• Table 2-26: Retail Sales Projections of US OTC Pediatric Medication Categories (Analgesics; Cold, Sinus, Allergy; Cough Syrups/Drops; First Aid; Other) 2005-2010

CHAPTER III: THE MARKETERS

• Table 3-1: IRI-Tracked Retail Sales for Leading OTC Pediatric Cough/Cold/Allergy/Sinus Marketers 2000-2005
• Table 3-2: IRI-Tracked Retail Sales for Leading OTC Pediatric Cold/Allergy/ Sinus Liquid Brands 2000-2005
• Table 3-3: IRI-Tracked Retail Sales for Select OTC Pediatric Cold/Allergy/Sinus Tablet Brands 2000-2005
• Table 3-4: IRI-Tracked Retail Sales for Select OTC Pediatric Cough Syrup Brands, 2000-2005
• Table 3-5: IRI-Tracked Retail Sales for Select OTC Pediatric Cough Drops Brands, 2000-2005:
• Table 3-6: Unit Sales for Select OTC Pediatric Cold/Allergy/Sinus Brands 2004-200596
• Table 3-7: Average Price per Unit for Select OTC Pediatric Cold/Allergy/Sinus Brands, 2004-2005
• Table 3-8: IRI-Tracked Retail Sales for Select OTC Pediatric First Aid Product Marketers, 2000-2005
• Table 3-9: IRI-Tracked Retail Sales for Select OTC Pediatric First Aid Brands, 2000-2005
• Table 3-10: Unit Sales for Select OTC Pediatric First Aid Brands, 2004-2005
• Table 3-11: Average Price per Units for Select OTC Pediatric First Aid Brands, 2004-2005
• Table 3-12: IRI-Tracked Retail Sales for Select OTC Pediatric Internal Analgesic Product Marketer/Brands, 2000-2005
• Table 3-13: Unit Sales for Select OTC Pediatric Internal Analgesic Product Brands, 2004-2005
• Table 3-14: Average Price per Unit For Select OTC Pediatric Internal Analgesic Product Brands, 2004-2005
• Table 3-15: IRI-Tracked Retail Sales for Select OTC Pediatric Chest Rub Products Marketer, 2000-2005
• Table 3-16: IRI-Tracked Retail Sales for Select OTC Pediatric Chest Rubs Product Brands, 2000-2005
• Table 3-17: Unit Sales for Select OTC Pediatric Chest Rubs Product Brands, 2004-2005
• Table 3-18: Average Price per Unit for Select OTC Pediatric Chest Rub Product Brands, 2004-2005
• Table 3-19: IRI-Tracked Retail Sales for Select Nasal Aspirator Marketers, 2000-2005
• Table 3-20: IRI-Tracked Retail Sales for Select Nasal Aspirator Brands, 2000-2005
• Table 3-21: IRI-Tracked Retail Sales for Select Nasal Spray/Drops/Inhaler Marketers, 2000-2005
• Table 3-22: IRI-Tracked Retail Sales for Select Nasal Spray/Drops/Inhaler Brands, 2000-2005
• Table 3-23: Unit Sales for Select OTC Pediatric Nasal Product Brands, 2004-2005 Copyright c 2006 Kalorama Information,Reproduction without written permission, in any media now in existence or hereafter developed, in whole or in any part, is strictly prohibited
• Table 3-24: Average Price per Unit for Select OTC Pediatric Nasal Product Brands, 2004-2005
• Table 3-25: IRI-Tracked Retail Sales for Select OTC Pediatric Bedwetting Remedies Product Marketers, 2000-2005
• Table 3-26: IRI-Tracked Retail Sales for Select OTC Pediatric Bedwetting Remedies Product Brands, 2000-2005
• Table 3-27: Unit Sales for Select OTC Pediatric Bedwetting Remedies Product Brands, 2004-2005
• Table 3-28: Average Price per Unit for Select OTC Pediatric Bedwetting Remedies Product Brands, 2004-2005

CHAPTER IV: THE CONSUMER

• Table 4-1: Adult Demographic Profile of Children's Cough/Cold (Non-Prescription) Product Users, May 2004 May 2005
• Figure 4-1: Percentage of Children's Cough/Cold (Non-Prescription) Product Users, by Type, May 2004  May 2005
• Table 4-2: Adult Demographic Profile of Children's Cough/Cold (Non-Prescription) Product Users, by Type, May 2004 May 2005
• Table 4-3: Adult Demographic Profile of Children's Cough/Cold (Non-Prescription) Product Users, by Sole and Primary Type, May 2004  May 2005
• Figure 4-2: Percentage of Children's Cough/Cold (Non-Prescription) Product Users, by Brand, May 2004  May 2005
• Table 4-4: Adult Demographic Profile of Children's Cough/Cold (Non-Prescription) Product Users, by Brands: Children's Tylenol, Robitussin Pediatric and Dimetapp, May 2004  May 2005
• Table 4-5: Adult Demographic Profile of Children's Cough/Cold (Non-Prescription) Product Users, by Brands: Children's Benadryl, Pediacare and Children's Vicks Nyquil, May 2004  May 2005
• Table 4-6: Adult Demographic Profile of Children's Fever/Pain Relief (Non-Prescription) Product Users, May 2004  May 2005
• Figure 4-3: Percentage of Children's Fever/Pain Relief (Non-Prescription) Product Users, by Type, May 2004  May 2005
• Table 4-7: Adult Demographic Profile of Children's Fever/Pain Relief (Non-Prescription) Product Users, by Type, May 2004 May 2005
• Table 4-8: Adult Demographic Profile of Children's Fever/Pain Relief (Non-Prescription) Product, Sole and Primary Brand Users, May 2004 May 2005
• Figure 4-4: Percentage of Children's Fever/Pain Relief (Non-Prescription) Product Users, by Brand, May 2004  May 2005
• Table 4-9: Adult Demographic Profile of Children's Cough/Cold (Non-Prescription) Product Users, by Brands: Children's Tylenol, Children's Motrin and Children's Advil, May 2004  May 2005
• Figure 4-5: Percentage of Children's Cough/Cold (Non-Prescription) Product Users, by Frequency of Use, May 2004  May 2005
• Table 4-10: Adult Demographic Profile of Children's Cough/Cold (Non-Prescription) Product Users, by Frequency of Use, May 2004  May 2005
• Figure 4-6: Percentage of First Aid Ointment/Antiseptic (Non-Prescription) Users, by Brand, May 2004  May 2005
• Table 4-11: Adult Demographic Profile of First Aid Ointment/Antiseptic (Non-Prescription) Users, by Brands: Band-Aid, Neosporin and Curad, May 2004 May 2005
• Table 4-12: Adult Demographic Profile of First Aid Antibiotic/Bandage (Non-Prescription) Store Brand Users, May 2004  May 2005
• Figure 4-7: Percentage of Anti-Itch (Non-Prescription) Product Users, by Brand, May 2004  May 2005
• Table 4-13: Adult Demographic Profile of Anti-Itch (Non-Prescription) Product Users, by Brands: Cortizone, Cortaid, Caladryl, Lanacane and Aveeno, May 2004  May 2005
• Table 4-14: Adult Demographic Profile of Adhesive Bandage Users, May 2004  May 2005
• Figure 4-8: Percentage of Adhesive Bandage Users, by Brands, May 2004  May 2005
• Table 4-15: Demographic Profile of Adhesive Bandage Users (Kids aged 6-11), by Brands: Band-Aid, Curad Kid Size Happy Strips, and Disney Characters, May 2004  May 2005
• Table 4-16: Demographic Profile of Adhesive Bandage Users (Kids aged 6-11), by Brands: Looney Toons, Pokemon, Sesame Street and Store Brand, May 2004  May 2005
• Figure 4-9: Percentage of Adhesive Bandage Users, by Frequency of Use, May 2004  May 2005
• Table 4-17: Kids Demographic Profile of Adhesive Bandage Users, by Frequency of Use, May 2004  May 2005

CHAPTER V: MARKETING DYNAMICS

• Table 5-1: US Select OTC Pediatric Medication Marketers by Ad Spend, 2005
• Table 5-2: Top Ten US OTC Pediatric Medication Brands by Ad Spend, 2005
• Table 5-3: US Select Pediatric Medication Introductions Promoted with FSIs, 2004-2005
• Figure 5-1: US First Aid Accessory Sales through Drug Stores, 2003-2004 (in million $)
• Figure 5-2: US First Aid Accessory Sales Through Drug Stores, 2003-2004 (in million units)
• Table 5-4: Top US First Aid Accessory Brands in Drug Stores, Sales and Share, 2004
• Figure 5-3: US Cold/Allergy/Sinus Liquid/Powder Sales through Drug Stores, 2003-2004
• Figure 5-4: US Cold/Allergy/Sinus Liquid/Powder Sales through Drug Stores, 2003-2004 (in million units)
• Table 5-5: Top US Cold/Allergy/Sinus Liquid/Powder Brands in Drug Stores, Sales and Share, 2004
• Figure 5-5: US Cough Syrup Sales through Drug Stores, 2003-2004
• Figure 5-6: US Cough Syrup Sales through Drug Stores, 2003-2004 (in million units)
• Table 5-6: Top US Cough Syrup Brands in Drug Stores, Sales and Share, 2004
• Table 5-7: US Pediatric Medication Categories by Number of SKUs Launched, 2004-2005:
• Table 5-8: Top Ten US Pediatric Medication Marketers by Number of SKUs Launched, 2004-2005
• Table 5-9: Top Ten US Pediatric Medication Brands by Number of SKUs Launched, 2004-2005
• Table 5-10: US Top Ten Pediatric Medication Package Tags by Number of Brands, 2004-2005
• Table 5-11: US Pediatric Cough and Cold Medication Introductions Tagged 'Quick', 2004-2005
• Table 5-12: US Pediatric First Aid Product Introductions Tagged 'Quick', 2004-2005
• Table 5-13: US Pediatric Analgesic Introductions Tagged 'Quick', 2004-2005 Table 5-14: US Pediatric Medication Introductions Tagged 'Instant', 2004-2005
• Table 5-15: US Pediatric Cough and Cold Medication Introductions Tagged 'Natural'*, 2004-2005
• Table 5-16: US Pediatric First Aid Product Introductions Tagged'Natural'*, 2004-2005
• Table 5-17: US Pediatric Analgesic Introductions Tagged 'Natural'*, 2004-2005
• Table 5-18: US Pediatric Medication Introductions Tagged 'No Allergy', 2004-2005
• Table 5-19: US Pediatric Medication Introductions Tagged 'No Sugar', 2004-2005
• Table 5-20: Top US Pediatric Medication Introductions by Flavor/Fragrance, 2004-2005
• Table 5-21: US Grape-Flavored Pediatric Cough and Cold Medication Introductions, Brand and Marketer, 2004-2005
• Table 5-22: US Grape-Flavored Pediatric Analgesic Introductions, Brand and Marketer, 2004-2005
• Table 5-23: US Cherry-Flavored Pediatric Medication Introductions, 2004-2005
• Table 5-24: US Orange-Flavored Pediatric Cough and Cold Medication Introductions, Brand and Marketer, 2004-2005
• Table 5-25: US Blended Pediatric Medication Introductions, Brand and Marketer, 2004-2005
• Table 5-26: US Bubblegum-Flavored Pediatric Medication Introductions, Brand Marketer, 2004-2005
• Table 5-27: US Fruit-Flavored Pediatric Cough and Cold Medication Introductions, Brand and Marketer, 2004-2005
• Table 5-28: US Eucalyptus-Flavored Pediatric Cough and Cold Medication Introductions, Brand and Marketer, 2004-2005
• Table 5-29: US Pediatric Medication Introductions by Innovation, 2004-2005
• Table 5-30: US Pediatric Cough and Cold Medication Description, 2004-2005
• Table 5-31: US Pediatric First Aid Product Description, 2004-2005
• Table 5-32: US Pediatric Analgesic Product Description, 2004-2005

CHAPTER VI: COMPANY PROFILES

• Table 6-1: P&G's OTC Pediatric Brand Portfolio
• Table 6-2: Johnson & Johnson OTC Pediatric Brand Portfolio
• Table 6-3: Novartis OTC Pediatric Brand Portfolio
• Table 6-4: Pfizer Inc's OTC Pediatric Brand Portfolio
• Table 6-5: Wyeth's OTC Pediatric Brand Portfolio
• Table 6-6: Prestige Brands OTC Pediatric Brand Portfolio
• Table 6-7: Mentholatum's OTC Pediatric Brand Portfolio
• Table 6-8: 3M Company's OTC Pediatric Brand Portfolio
• Table 6-9: Curad's OTC Pediatric Brand Portfolio
• Table 6-10: Bristol-Myers Squibb OTC Pediatric Brand Portfolio
• Table 6-11: Taro Pharmaceuticals OTC Pediatric Brand Portfolio
• Table 6-12: Schering-Plough Corporation OTC Pediatric Brand Portfolio