Abstract
Globally, the satellite navigation system is still a nascent industry with
market penetration of only 4% and this offers lucrative opportunities for all
the players in the supply chain of this industry.
Western Europe and North
America are the potential markets for Portable Navigation Systems, a
technology/medium for automobile satellite navigation system. However, still
these two regions remain massively under-penetrated with Europe' s satellite
navigation penetration currently stands at only 15% and in North America at
4%.
Enormous market opportunities have attracted a number of players. Since,
the satellite navigation industry has low barriers to entry, the list of
entrants is long and growing. But there are only a few leading players that
have dominance in this industry.
Globally, TomTom is the undisputed leader
in the portable navigation industry with Garmin following the leader. TomTom
has market dominance in Europe, the region that adopted the portable
navigation devices earlier than North America and currently accounts for
around 80% of the global sales of these devices. However, Garmin has the
majority market share in North America, where penetration is low but
opportunities are huge.
The report analyzes the growth and future of
automobile satellite navigation industry specifically the portable navigation
devices or PND industry. It is a study of the two geographic regions --
Western Europe and North America, the major markets for PNDs. The report
further looks into the market opportunities created by increasing car sales in
these two regions and the falling prices of the portable navigation devices.
The business strategies and segment profile of two major players in the
industry -- TomTom and Garmin has been studied. Also, the report assesses the
navigation electronic map industry that powers the navigation devices.
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