Abstract
The denim market' s double-digit growth is gradually declining, largely due to
saturation of sales channels, lack of innovation and a decline in the women' s
segment. Retailers are also concerned about their inventory levels but
confidence amongst manufacturers has yet not diminished.
The report focuses
on the US denim jeans market -- value, growth rate, and segments. It discusses
the key trends prevalent in the market like brand loyalty, rising imports from
China, demographic behavior and the state of premium brands.
The report
provides comprehensive analysis of the men' s and women' s segment of the
market. It also profiles the major brands, including their recent significant
developments.
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