Abstract
Chewing gum is only a small segment of the overall confectionery industry, but
it is one of the most dynamic segments as the growth witnessed in this
category is unparallel compared to other confectionery segments like chocolate
and candies.
One of the major factors driving high growth in the chewing gum
industry is higher consumption of sugar-free gums that is growing 4% above the
overall growth of chewing gum markets globally. Another chewing gum category
-- the well being category (based upon functional items offering health and
wellness benefits) is posting 15% annual growth and is presently undergoing a
round of innovation. The global chewing gum industry is a duopoly market with
Wrigley and Cadbury' s controlling more than 60% of the market share. Wrigley
is the market leader globally, but Cadbury' s is posing significant threats to
the dominance of Wrigley with the recent launch of its powerful brand Trident
in the UK market.
The report analyzes the global confectionery market and
the various segments of the confectionery market -- chocolate, chewing gum and
candies. It assesses the fragmented confectionery market and the potential
opportunities in this market. Further, the report focuses on the global
chewing gum market -- the high growth confectionery segment. The report
analyzes the factors behind the growth of the industry giants -- Wrigley and
Cadbury. Also, the Wrigley-Cadbury war in the UK market has been assessed.
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