Video Game Market - Changing Competitive Equation

Table of Contents

• 1. Market Overview
  • 1.1 Market Size and Growth
  • 1.2 Growth of Video Game Industry by Geography
    • United States
    • Europe
    • Japan
    • Rest of the World
  • 1.3 Video Game versus Movies--Most preferred Entertainment Source?
• 2. Supply Chain of the Video Game Industry: Major Stakeholders
• 3. Game Console Hardware Market
• 4. Game console Software market
• 5. Market Trends
  • Old gamers' interest continues to rise
  • Rise of casual games
  • Favorable demographics -- Increasing youth and longevity
  • Teenage girls also a large targeted segment
• 6. Sales Channels for Video Game
• 7. Market Challenges
  • Hardware pricing affects console sales
  • Short period life cycle
  • Dependence on selected sales channels
  • New entrants pose serious challenges
  • Consoles generally sold at a loss in the early life cycle
• 8. Competitive Landscape: Current and Next Generation
• 9. Company Analysis
  • 9.1 Sony
    • 9.1.1 Sony PlayStation 3 (PS3)
    • 9.1.2 PS3 -- Market Positioning
  • 9.2 Nintendo
    • 9.2.1 Nintendo Wii
    • 9.2.2 Wii - Market Positioning
  • 9.3 Microsoft
    • 9.3.1 Microsoft Xbox
    • 9.3.2 Xbox -- Market Positioning
• 10. Online Gaming -- Providing potential revenue source
• 11. Market Forecast
  • Table and Figures
  • Figures
  • Figure 1.1 Global video game industry sales: 2000-2006
  • Figure 1.2: Global Video Game Market Share by Geography -- 2006
  • Figure 1.3: Revenue Comparison: Video Game versus Box Office: 2000-06
  • Figure 3.1 Global Video Game Hardware Industry Sales: 2004-06
  • Figure 3.2: Gaming Consoles -- Comparison of US, Europe & Japan: 2006-08
  • Figure 3.3: US Game Console Hardware Market: Feb' 07
  • Figure 4.1: Global Video Game Software Industry Sales: 2004-06
  • Figure 5.1: Video Game playing by age group -- Survey Findings
  • Figure 6.1 US Video Game Sales by Channels: 2004-06
  • Figure 8.1: Video Game Current Generation Market Share
  • Figure 8.2: Video Game Next Generation Market Share
  • Figure 11.1: Global Video Game Industry Sales: 2006-10
  • Tables
  • Table I: Percentage Share of Global game console hardware market: 2005 & 2010
  • Table II: US - Average time/week adult gamers play games
  • Table III: Most Popular Videogame Titles -- 2006
  • Table IV: US children' s video game playing by age group and gender -- 2007