Abstract
The recent trends indicate a slight decrease in the number of rounds played
and the number of core participants of golf. However, the diminishing
popularity of golf is only a temporary phase. The growing baby boomer
generation and population shift in the 45-plus age group in the coming decade
are likely to drive the golf market.
The competitive landscape of the golf
retail market is highly fragmented, with the major competitor groups being
on-course and off-course specialty retailers. The highly fragmented state of
the golf retail market gives an opportunity for companies with superior
merchandise concepts and solid inventory management. The focus of top
retailers is on a broad assortment of products, private labels, multi-channel
platforms and innovative shopping experience.
The report begins with a
discussion of the sporting goods market and then goes on to analyze the US,
UK, and other regional golf markets. The report profiles the major golf
retailers, focusing in-depth on their business strategies. It also analyzes
the major trends prevalent in the golf market.
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