Abstract
The digital advertising industry is experiencing remarkable growth as
technological innovations fuel demand. Digital marketing allows marketers for
two-way and even one-on-one communication with consumers, potentially
providing them with a very personal experience.
Furthermore, the cost
associated with digital advertising is considered to be much lower than the
costs associated with traditional type of advertising. Both effects --
enhanced effectiveness and less cost -- translate into a higher return on
investment for digital marketing in comparison with advertising through
traditional media.
With increasing entertainment, communication, and media
options and a proliferation of devices that allow consumers to tune out
advertising, marketers are expected to more and more rely on creative
messaging that consumers will not want to skip, as well as advice on the best
way to reach an increasingly more fragmented target audience.
The report
focuses on the global digital/interactive advertising industry -- its
segments, value, growth rate, trends, growth drivers, challenges, etc. UK and
German digital advertising market have been covered separately in the report.
It also covers Asian online advertising market with focus on Japan, China and
Korea.
The report profiles most of the major industry players, including
their financial information and other details.
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