Abstract
Globally, the home improvement market holds immense potential. This is because
most of the countries/regions are still under-penetrated. Only the United
States home improvement market is showing signs of slowing down after
registering double-digit growth in the last decade. However, the European
region shows dichotomy in its market characteristics -- the Northern countries
like the UK, Germany and France are on an upswing whereas the Southern
countries like Spain and Italy are still under-developed.
But it is the
Asian countries notably China and India which holds the actual potential. And
this is illustrative of the fact that global home improvement retailers like
Home Depot and Lowe' s are entering these regions either through buy-outs of
regional players or through joint ventures.
The global home improvement
market report analyses the market globally -- notably US, Canada, European and
Asian countries. The market characteristics are analysed in the report to
figure out the market opportunities in different regions/countries, the
factors that are driving the growth of the market and the challenges faced by
the home improvement retailers. For all the regions, market strategies and
positioning of the major players operating in particular geographies are
analysed. Also the influence of the global retailers like Lowe' s and Home
Depot are assessed. Further, the report also presents market size and growth
for every country/region and also analyses the future growth potential of
these markets.
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