Abstract
Traditionally, North America and Europe have been the major markets for
intimate apparel, accounting for more than two-third of the market. In these
markets, intimate apparel is a stable category with the fashion element
playing a small role in driving consumption. However, with economic growth in
the South East Asian economies like India and China, the intimate apparels
segment is being increasingly recognized as providing potential market
opportunity.
Owing to the existence of several key companies and brands, the
industry is also fragmented and highly competitive. Most of the key companies
in the sector operate a portfolio of intimate brands and apparel businesses
beyond the intimate apparel category.
The report "Global Intimate Apparel
Market: Trends and Opportunities" analyzes the worldwide market for intimate
apparels -- its growth across regions/countries, the factors that are driving
growth in these regions and the major trends of apparel consumption -- from
the increasing demand for bust-sized bras to the preference for comfortable
undergarments.
The report identifies purchasing patterns of intimate
apparels in various geographical regions. Also the report focuses on the
competitive landscape in which global apparel makers like Victoria' s Secret,
Hanes Brands, Fruit of the Loom, Warnaco and American Eagle are adopting
various strategies to get a share of the intimate apparel market.
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