Abstract
The specialty (non-innerspring) segment of the bedding market is growing
rapidly with increasing demand of specialty mattresses. Latex is in great
demand. Larger beds and advanced technologies (and materials) have driven the
average unit selling prices. The greater disposable income of the baby boomers
and larger homes with more bedrooms are key factors contributing to the growth
of the market.
The industry is fairly concentrated at the manufacturer level but highly
fragmented at the retailer level. Sealy, Simmons, and Serta lead the market
while specialty mattress manufacturers Tempur-Pedic and Select Comfort have
increased their market share in the last few years. The retail market is
dominated by bedding specialists, followed by furniture stores. New
flammability standards to avoid frequent mattress fires have forced
manufacturers to look beyond comfort and luxury when designing their
mattresses.
This report analyzes the bedding market in the US. Apart from providing a
competitive landscape of the market, the report also profiles the major
bedding producers, with a discussion of their key business strategies. It also
analyzes the major trends prevalent in the bedding market.
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