Abstract
Globally, the vacation ownership industry holds strong market potential. This
is evident from the fact that the US timeshare industry is on a growth curve
despite the fact that the US economy is facing the challenges of a slump in
the housing market and an increase in fuel prices. It is an indication that
the vacation ownership industry has not fallen to the economic woes and is
fairly insulated from the economic performance. But, of course, the trend for
vacation is changing with consumers opting for alternative vacations that
require them to spend less on traveling. It means consumers are opting for
shorter and closer-to-home stays for their vacations.
Outside US, Europe is still facing a downside in the vacation ownership
industry. EU is desperately trying to amend regulations to stimulate the
growth of this industry. It is expected that the industry will again resume
the growth it had witnessed in the 1970s and 1980s.
Asian countries like India, Malaysia, Singapore, Indonesia and China are
likely to emerge as potential markets for vacation ownership as there is a
higher demand for holiday destinations because of the growing affluence of
Asians and also because of the emergence of low-cost airlines in this region.
The report is a study on the dynamics of vacation ownership (timeshare)
industry globally. It analyzes the regions which are expected to witness
higher growth and also the European region that is still struggling with a
number of regulations. The report gives an in-depth coverage on the US
timeshare industry that is witnessing high growth despite an economic
slowdown. Further, the report also assesses the major growth drivers and also
the trends. It analyzes the competitive intensity of the industry with a focus
on four major vacation ownership companies - Wyndham Vacation Ownership
(Wyndham Worldwide), Marriott Vacation Club Ownership (Marriott
International), Hilton Grand Vacations Company (Hilton Hotels) and Starwood
Vacation Ownership (Starwood Hotels & Resorts).
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