Abstract
Health awareness, an aging population, need for a time-efficient workout,
increased government support, and corporate fitness programs are some of the
major factors driving the global fitness equipment market. Participation rates
for all types of fitness equipment continue to be strong. Product innovation
is also driving participation trends.
Growth of the home fitness market is expected to remain slow compared to the
commercial fitness market, particularly due to differences in the demographics
of home exercisers and health club members. Home consumers are usually older
and have lower household incomes. Health club growth is believed to remain
strong with introduction of new, attractive fitness packages. However, smaller
club owners feel threatened by the increasing dominance of super-center
fitness chains.
The competitive scenario in the non-US fitness market is quite fragmented
compared to the US market. However, growth potential in the non-US market is
strong with consumers in the emerging markets paying greater attention to
fitness.
The report analyzes the worldwide and US fitness equipment market. It also
analyzes the home and commercial fitness segments and the participation
trends. Apart from providing a competitive landscape of the market, the report
also profiles the major fitness equipment players, with a discussion of their
key business strategies. It also analyzes the major trends prevalent in the
fitness market.
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