Consumer Durables Market in India

Table of Contents

1. Overview

• 1.1 White Goods
• 1.2 Kitchen Appliances
• 1.3 Consumer Electronics

2. Market Analysis

• 2.1 Market Size
  • 2.1.1 Market Share by Segments
  • 2.1.2 Market Share by Major Players
• 2.2 Market Segments
  • 2.2.1 Television
    • 2.2.1.1 Market Size by Volume
    • 2.2.1.2 Market Share by Major Players
  • 2.2.2 Air Conditioner
    • 2.2.2.1 Market Size by Volume
    • 2.2.2.2.Market Share by Major Players
  • 2.2.3 Refrigerator
    • 2.2.3.1 Market Size by Volume
    • 2.2.3.2 Market Share by Major Players
  • 2.2.4 Washing Machines
    • 2.2.4.1 Market Size by Volume
    • 2.2.4.2 Market Share by Major Players

3. Market Trends

• 3.1 Evolving Marketing Strategies
• 3.2 Rising Input Costs
• 3.3 CTVs Lead in Ad Expenditure
• 3.4 Low Penetration in AC Segment

4. Growth Drivers

• 4.1 Demand Side
• 4.2 Supply Side

5. Company Profiles

• 5.1 LG Electronics India
  • 5.1.1 Overview
  • 5.1.2 Business Strategies
  • 5.1.3 Increasing Retail Presence in PC Business
  • 5.1.4 Brand Building with Focus on Customer Service
• 5.2 Samsung India Electronics
  • 5.2.1 Overview
  • 5.2.2 Business Strategies
  • 5.2.3 Becoming Leader in Mobile Handsets
  • 5.2.4 Strengthening Home Appliances Range
• 5.3 Whirlpool
  • 5.3.1 Overview
  • 5.3.2 Business Strategies
  • 5.3.3 Brand Positioning and Brand Values
  • 5.3.4 Leadership Development
• 5.4 Videocon Industries
  • 5.4.1 Overview
  • 5.4.2 Business Strategies
  • 5.4.3 Acquisition Strategy
  • 5.4.4 Multi-brand Strategy

List of Tables

• Number of Households by Income Group (2005-06)
• Global Retail Development Index (2006)
• Top 10 Print Advertiser Consumer Durable Companies (2007)
• Household Growth (2002-11E)

List of Charts

• Market Segmentation
• Consumer Durables Market Segments by Volume (2006-07)
• Top Players Market Share by Value (2007)
• Television Market Size (2001-06)
• Television Market Share (2007)
• Air-Conditioner Market Size (2001-06)
• Air-Conditioner Market Share (2007)
• Refrigerator Market Size (2001-06)
• Refrigerator Market Share (2007)
• Washing Machines Market Share (2005-06)
• Washing Machines - Top 3 Players (2007)
• Ad Share of Consumer Durable Sub-categories (2007)
• AC Penetration Comparison by Country
• LG Electronics Turnover (1997-2007)
• Samsung Sales (1999-2007)
• Whirlpool - Sales and Assets (2002-07)
• Videocon - Sales and Assets (2003-07)