Abstract
During the past decade, the need for an active lifestyle and increasing health
awareness has resulted in the growth of fitness club industry. Fitness club
growth is expected to continue with leading players introducing new club
growth plans. A diverse range of membership plans exist at fitness clubs, and
most clubs offer discounts at times. Baby boomers and rapidly increasing cases
of obesity in children also present a significant opportunity for fitness
clubs.
The fitness club market is quite fragmented which presents significant growth
opportunities for both established players and new entrants in the industry. A
key trend is growing popularity of low-cost clubs that eliminate all non-core
elements such as swimming pools and cafe bars. Fitness club have started using
digital signs which can display general information or real-time information.
The report analyzes the fitness club market in the United States. It also
discusses the European and Asian market. Apart from providing a competitive
landscape of the market, the report also profiles the major fitness chains,
with a discussion of their key business strategies. It also analyzes the major
demographic and market trends prevalent in the fitness club market.
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