Abstract
Cosmetic surgery has been practiced in India for a long time but this branch
of plastic surgery gained considerable importance and popularity in the last
10-12 years. There has been a notable surge in the Indian cosmetic or
aesthetic surgery during the past five years mainly because of the increasing
demand for aesthetic procedures from people in the urban cities of Mumbai,
Delhi, Kolkata, Chennai, Bangalore, Pune and Chandigarh.
Cosmetic surgeries were associated with celebrities and people of the affluent
class at a point of time, but today these surgeries are increasingly being
taken by the burgeoning middle class whose demand for them is based on their
needs. At present, more and more men and women from the upper middle class
group are opting for cosmetic procedures to get attractive looks in order to
grab lucrative jobs, best possible marriage partner and mainly get rid of any
deformity that they feel impacts their self-confidence and self-esteem. Two of
the major growth drivers of the Indian cosmetic industry among others are its
affordability, which comes from the growing disposable income, and the
consumer awareness resulting from the active efforts of the media - especially
the print media.
This growing demand has had a positive impact on the Indian aesthetic or
cosmetic surgery industry (that includes both invasive and non-invasive
procedures), which registered a compound annual growth rate (CAGR) of 34% in
terms of revenue generation in the period 2005-2007. The estimated size of the
overall cosmetic surgery industry is worth US$110 million (approximately Rs.
460 crore) with the maximum revenue contributed by invasive or surgical
procedures as their costs are comparatively higher than the non-invasive
procedures. However, the rate of growth and the overall number of noninvasive
procedures done in a year remain higher when compared to invasive procedures.
The Indian aesthetic industry is still in its infancy and with the help of the
active institutions in the same field, it needs to build on its image in order
to attract more patients for cosmetic surgery. It is the individuals or the
cosmetic surgeons who have over time worked persistently to create a name for
themselves. An association of these surgeons with different institutions helps
in positioning these institutions in the world of aesthetic surgery.
Meanwhile, some of these cosmetic surgeons even operate their own independent
clinics and provide aesthetic surgical facilities.
The top five surgeons in India in terms of their experience, expertise, and
association with cosmetic surgery are Dr. Ashok Gupta, Dr. Lokesh Kumar, Dr.
Rakesh Kalra, Dr. Manoj Khanna and Dr. Lakshyajeet Dhami. All of them have
earned reputation for providing effective surgical operations, trainings and
establishing aesthetic surgery departments in reputed hospitals or operating
their own clinics.
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