Abstract
When the FCC introduced the E-911 mandate, requiring all U.S. wireless carriers to be able to
locate their subscribers in an emergency, this presented the ideal opportunity to generate
additional subscriber revenues by adding Location Based Services (LBS) on to this technology. But
how well have US cellular subscribers taken to using these services? And, how does this compare to
the key market trends and developments that have been witnessed in Asia and Europe?
The latest informative visiongain report, Location Based Services 2005-2010: Market realities,
recommendations and forecasts, provides you with the answers to these questions and more by giving
you the latest status of this market area. Now that the hype surrounding 3G and the related
applications has cleared this report delivers a realistic picture of the current market for LBS with
particular focus on the US, Asian and European markets. What services have been deployed by
carriers? Which services are a success with subscribers? Where is the market heading?
Key questions that this report answers:
- What impact will LBS have on mobile data service revenues?
- What are the current global revenue and subscriber figures for LBS?
- What subscriber growth rates can we expect for LBS uptake through to 2010?
- What affect will LBS have on overall subscriber ARPU today and in the next five years?
- What will global revenues from LBS be in 2010?
In addition, this 95+ page report will provide you with an understanding of the key issues
regarding the various technology standards and interoperability. The report will also provide an
awareness of the fragmented nature of the whole content and value chain with the numerous parties
involved.
Why you need to buy this report
- This report delivers recommendations to all players involved in offering location-based
services, and highlights what market issues you need to be aware of to ensure your companys
success.
- Discover the major market drivers, and find out which applications and services have been
offered successfully and the levels of usage they have enjoyed.
- This report provides you with year-by-year global subscriber and revenue forecasts for usage of
LBS through from 2005 to 2010
- Find out the lessons learned by leading carriers, such as AT&T, KDDI and Nextel, that have
launched LBS. Discover, through these analytical case study business models, the various steps that
need to be taken to realize the revenue potential of these value added services.
- Learn about the E911 mandate, the deadlines imposed, and the effect this has had on triggering
growth of LBS in the US. You will also learn about the financial realities of implementing this
mandate.
- Understand, through detailed descriptions, analysis and comparisons, the differences between the
technologies, regarding their levels of precision and accountability.
- This report will tell you about the underlying issues regarding subscriber privacy when using
LBS applications, and how supplying personal information may be impeding LBS uptake.
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