[Report] Location Based Services 2005-2010: Market realities, recommendations and forecasts TOC

Chapter 1. Introduction
Graph 1. Revenue for Data Services, 2004
1.2 Usage Areas
Graph 2. Consumers Interested in Location Service
1.2.1 Emergency Services (E-911)
1.3 Interconnection
1.4 Drawbacks to LBS
1.5 Focus of this Report
Chapter 2. Technical Focus
2.1 Basic Location Techniques
2.1.1 Tracking and Positioning
2.1.2 Angle of Arrival (AOA)
2.1.3 Measuring the Signal Strength
2.1.4 Cell of Origin (Cell-ID)
2.2 Network and Handset Techniques
2.2.1 Time Difference of Arrival (TDOA)
Figure 1. Architecture for TDOA Emergency Call
2.2.2 Triangulation and Trilateration (AFLT)
2.2.2.1 Triangulation
2.2.2.2 Trilateration
2.2.3 Enhanced Observed Time Difference (E-OTD)
Figure 2. Architecture for E-OTD
2.2.4 A-GPS
2.2.5 Hybrid Technology
Table 1. Technologies Compared
2.3 Satellite Positioning Systems- GPS
Figure 3. Orbital Paths of Satellites Around the Earth
2.3.1 Basic Principles of Satellite Navigation
Figure 4. Possible Position Locations
Figure 5. Positioning Using Three Satellites
2.3.2 The Satellites
Table 2: Characteristics of GPS Satellite
2.3.2.1 User Segment
Figure 6. User, Control and Space Segments of GPS
2.3.2.2 Space Segment
2.3.2.3 Control Segment: Master Control Station
2.3.2.4 Monitor Stations
2.3.2.5 Ground Antennas
2.4 Precise Positioning Service (PPS)
2.4.1 Standard Positioning Service (SPS)
Table 3. Precision of GPS
2.5 Frequencies and Signals
2.6 Distorting Effects
2.7 DGPS
2.8 WAAS
2.9 Other Satellite Systems
2.9.1 GLONASS
2.9.2 EGNOS and GALILEO
2.10 Network-Based Positioning
2.11 GSM
2.12 Cell of Global Identity
2.13 Segment Antennas
2.14 Timing Advance
2.15 Uplink Time of Arrival
Chapter 3. Platforms and Applications
3.1 Location Service Platforms
3.2 Geographic Information Systems
Figure 7. LBS Value Chain
3.2.1 Digital Road Databases
3.2.2 Point-of-Interest Information
Table 4. Companies Providing Services (Non-exhaustive)
3.3 The Location Engine
3.3.1 Dynamic Data
3.3.2 Geocoding and Reverse Geocoding
3.3.3 Routing
3.3.4 Proximity Searches
3.4 The LBS Platform
3.5 Applications Designs
3.6 Types of Location-Based Services
3.6.1 Information Services
3.6.2 Interaction Services
3.6.3 Mobility Services
3.6.4 Niche Opportunities
3.6.4.1 Infotainment Services
3.6.4.2 Information Distribution Services
3.6.4.3 Location-Based Games
Table 5. Consumer and Business LBS
3.6.4.4 Emergency Support Services
3.6.4.5 Location Aware Billing
3.6.4.6 Tracking Services
3.7 Business Applications
3.8 AT&T Friend Finder Application
3.8.1 User Interface
3.8.2 Basic LBS Functionality of Find Friend Application
3.8.3 AT&T Pricing
3.8.4 mMode Uptake
3.8.5 Leader in the Field
Chapter 4. U.S. LBS Market
4.1 Market Overview
Graph 3. Global wireless subscribers use LBS (millions)
4.2 U.S. Carriers
4.2.1 AT&T
Table 6. AT&T mMode Bundle Plans
4.2.2 Nextel
Table 7. Nextel TeleNav Bundle Plans
4.3 Market Drivers
Graph 4. Most attractive services to American consumers
Graph 5. Percentage of people who would purchase LBS in a given timeframe
4.4 Safety Regulations: E-911
4.4.1 911 Calls
4.4.2 Location of a Call
4.4.3 E-911
4.4.4 FCC Mandate
4.4.5 Phase I Requirements
4.4.6 Phase II Requirements
4.4.7 Solutions
Table 8. U.S. Carrier E-911 Solutions
4.4.8 Implementation Difficulties
Graph 6. Percentage of PSAPs that had phase capabilities 2003
4.4.9 Comparison of Phase I and Phase II
4.4.10 Carrier Progress
4.4.11 Technical Problems
Chapter 5. World Markets
5.1 European Market
Graph 7. Western European Mobile Users Interest in Value-Added Applications
5.1.1 LBS Europe
5.1.2 LBS in European Business
Graph 8. Percentage of consumers interested in service
5.1.3 European Consumer Habits
Graph 9. Percentage of consumers interested in E-LBS per country
Graph 10. Likelihood of churn for each country
5.1.4 E-112
Table 9. Asian and European Companies offering LBS
5.1.5 Lessons Learned From U.S.
5.2 GALILEO
5.2.1 Development Phases
5.2.2 Development and In-Orbit Validation
5.2.3 Positioning Services
5.3 Satellite Agreements
5.4 Asian Market
Graph 11. Percentage of Asian subscribers who want or have LBS
5.4.1 Technologies Utilized
5.4.2 Global Regulations
Chapter 6. Interoperability
6.1 Importance of Standards
6.1.1 Consumer Expectations with LBS
6.2 Maintaining LBS Business Models
6.2.1 Increased Billable Employment of Network
6.2.2 Niches for Providers
6.2.3 Different Content Providers
6.3 LBS Standard Organizations
6.3.1 Other Standards Organizations
6.4 The GeoMobility Server
6.5 Standards Used in AT&T Find Friend Application
6.6 Multivendor Value Chains
Chapter 7. Privacy
7.1 Privacy Issues
7.2 Personal Freedom in International Conventions
7.3 General Location Data Protection Principles
Table 10. Basic data principles
7.4 Privacy Types
7.4.1 Corporate Enterprise-Level Privacy
7.4.2 Personal Subscriber-Level Privacy
Graph 12. Percentage of people worried about privacy issues in LBS
7.5 Carrier and Service Provider Issues to Address
7.5.1 Murky Waters
7.5.2 Consumer Attitudes
Graph 13. Percentage of customers reaction when asked to provide personal information
7.5.3 Lessons From Amazon.com
7.5.4 Risks and Recommendations
Chapter 8. Forecasts/Recommendations/Conclusions
8.1 Global Market Drivers
8.1.1 Forecasts
Graph 14. Global Market Revenue for LBS (billions), 2004-2010
Graph 15. Percentage of Global Revenue for Data Services, 2004-2010
Graph 16. Average LBS Revenue Per Subscriber, 2004-2010
Graph 17. Global LBS Subscribers, 2004-2010
8.2 Recommendations
8.2.1 Integration
8.2.1.1 Data-Driven Applications
Table 11. LBS Success Factors
8.2.1.2 Simplifying Application Development
8.2.1.3 Business Logic
8.2.1.4 Presentation Layer
8.2.1.5 Intuitive User Interfaces
8.3 An Integrated Approach
8.3.1 Key Application Success Factors
8.3.2 Functionality Packaging
Table 12. Packaging Essentials
8.3.3 Niche Product Marketing
Graph 18. Revenue Share Estimate
8.4 LBS Business Case Development
8.5 Applications Defined
8.5.1 Business Models
8.5.2 Flexible Platforms
8.6 Safety and Security
8.7 Privacy
8.8 Conclusion

Location Based Services 2005-2010: Market realities, recommendations and forecasts

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