Abstract
European operators should embrace - not fight - VoIP
Vonage's announcement that it has teamed up with UK Wi-Fi service provider The
Cloud to offer free VoIP calls is the first major move in this direction,
which will force mobile operators to follow suit.
VoIP, transmitting voice conversations over a data network using Internet
Protocol, is slowly emerging as a viable technology option, seen by many as a
disruptive technology that will have a fundamental impact on the telecoms
landscape. But is VoIP an opportunity or a threat? This report will tell you.
VoIP is now challenging established technologies with the introduction of
products and services that meet the needs of modern business and technology
savvy consumers. Consequently, service providers in Europe are aggressively
looking for ways to offer VoIP to consumers. VoIP subscriber and revenue
forecasts are included in this report to help you identify the most promising
European markets.
In the enterprise and SMB markets, IP-based and hosted IP telephony services
are gaining in importance and are replacing TDM based products, ultimately
leading to a complete take over. On the vendor side, traditional PBX vendors
are being forced to develop products that are based on IP technology. This
report will tell you which individual European markets will see the highest
growth in PBX and hosting IP telephony lines and revenues until 2011.
In the consumer market, ISPs are beginning to challenge incumbent and Tier 2
fixed-line service providers by promoting VoIP as a secondary line that
includes added benefits such as free calling and cheap rate calls to numerous
destinations both inland and abroad.
VoWLAN and Wi-Fi communications products and services are also starting to
appear in the enterprise and consumer markets. This is forcing Tier 1 handset
vendors to develop new products to meet the demand created by the
implementation of the above technologies. Other companies such as ATStarcom,
D-Link, E28 and many more with a background in the IP sector are also
developing products and services including cellular handsets for VoWLAN and
Wi-Fi networks.
Fixed-line and mobile operators are equally affected by VoIP and face numerous
threats that are forcing them to re-evaluate their business plans. ISPs have
started offering inexpensive VoIP call services, which is eroding at the
revenue of traditional operators. This erosion is occurring simultaneously as
that experienced as a result of fixed-mobile substitution. This report
evaluates measures that can be adopted by operators to counter these threats
and exploit the potential opportunities on offer.
This report will provide you with answers to the following questions as they apply to your industry:
- Which European countries offer the greatest opportunity for VoIP service
adoption and hardware?
- What impact will VoIP have on telco and mobile business models?
- What strategies are open to these players?
- Can VoIP be profitable for telecoms service providers?
- What can be learned from European VoIP deployments?
- How will VoIP evolve and what will the future landscape look like?
- What is the regulatory and market outlook for naked DSL in Europe?
This 130-page report analyses the emergence of VoIP in the European
enterprise, business and consumer sectors. Detailed country by country
forecasts are provided and discussed in terms of geographical and
technological markets. The report also provides strategies and recommendations
that are applicable to fixed and mobile operators, handset vendors, hotspot
owners and ISPs.
This report argues that VoIP is going to become a major force affecting all
aspects of business and consumer telephony. It discusses measures that
companies need to implement in order to remain competitive.
Why you should buy this report:
Mobile and fixed-line operators:
Gain an understanding of the directions that the market is evolving and how it
relates to the needs of subscribers. Read about case studies in successful
market deployment of VoIP and the reasons behind them
Handset makers:
Gain an insight into the requirements of mobile operator and enterprise
customers as to the type of terminals they would want to deploy in the future.
See examples of devices being introduced to the market
ISPs:
Learn what services and business models are needed to challenge fixed-line and
mobile operators. Find out about convergence issues that will impact on your
business.
VoWLAN and Wi-Fi industry participants:
Find out what products and services are being developed and what fixed-line
and mobile operators are doing to counteract the threats posed by disruptive
technologies.
Investment companies:
Learn what are the requirements for a successful deployment of services, the
development of VoIP, VoWLAN and Wi-Fi services and products, and gain an
insight into investment opportunities and emerging companies in this space.
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