Abstract
The spread of mobile payments and banking in Europe is dependent on Near Field
Communications - and network operators must take the NFC plunge and must make
it now.
Mobile payments are set to make a significant impact on the world of banking
and commerce within the next five years. Handsets can now be used to buy
online, via ‘swipe’ points in retail outlets, and
mobile-to-mobile. However, the phone can be used as more than a banking tool -
it can serve as the location for the account, hold all the financial
information, and be used as the primary security measure.
The GSM Association reports that operators serving 40 per cent of the world' s
subscribers are working on contactless m-payments systems. Based on
predictions that two billion mobile handsets will be shipped in 2012,
visiongain predicts that 22.5 per cent of these will be NFC enabled - meaning
450 million NFC handsets will be shipped in 2012.
Mobile phones can now be used to buy anything that can be bought with a credit
card - and more. Do you know what impact these developments will have on your
company? How can you make the most from the potential of m-payments? You
should and by reading this in-depth management report you can give yourself
first-mover advantage. Order your copy today.
By reading this exclusive management report you will be kept totally informed
of:
- What are the most innovative forms of m-payments available and which
generate the most revenue?
- Understand why m-payments and banking will be critical to mobile
development?
- Who should you be aligning yourself with m-payments and what are they
doing?
- How can you make a success of mass market proposition in Europe and North
America?
- Which technologies will become most successful, why and how you can be a
part of it?
Find out the answers to these and many other questions by buying this vital
industry insight.
The technology is nearly here to enable you to offer these services. In fact,
subscribers are increasingly using their handsets as banking tools, and this
coupled with the spread of m-payments applications has created many exciting
revenue opportunities. How quickly will these services continue to grow? Can
you afford to get left behind? This market is expanding and taking first-mover
position will be vital to securing your place in it.
M-payments offer subscribers the opportunity to buy anything, anywhere, using
their mobile handsets as a payment method, confirmation of identity and
security filter. This offers retailers, vendors and financial service
providers a wealth of opportunity to monetize these services. M-payments are
likely to follow a similar growth pattern to online shopping - this is an
opportunity you simply cannot afford to miss.
By reading this 100+ page report you will understand all of the exciting
opportunities that will be available to increase your revenues and brand
awareness.
M-payments have great potential due to the relationship between a mobile
subscriber and their handset, where the mobile device is often with the
end-user for most of their waking time. With mobile penetration reaching 100
per cent in many developed markets, the mobile phone will soon be in virtually
everyone' s pocket. Payments and banking are currently major areas of growth in
the mobile world and these are set to become even more specialised than they
are at the moment. Do you understand this market? Do you know how it will
develop? Is this an issue that you need to act on and find out about now?
Who needs to read this report
Directors, VP and Senior managers in:
- Mobile/ Cellular carriers and operators
- Banks and credit card companies
- Financial services providers
- Handset manufacturers
- Mobile handset security providers
- M-ticketing providers
- Brands looking to tap into the mobile audience
If you work for any of the above companies then you really need to get to
grips with this concept before you get left behind. Act today and order your
copy of this innovative report.
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